Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Katherine C. Lafreniere"'
Publikováno v:
The Cambridge Handbook of Consumer Psychology ISBN: 9781009243957
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::111b5e1df8b608290cbef61da510b3e0
https://doi.org/10.1017/9781009243957.020
https://doi.org/10.1017/9781009243957.020
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::845ff5bd5c23bb75cfe3196fc33f0131
https://doi.org/10.1007/978-3-031-24687-6_155
https://doi.org/10.1007/978-3-031-24687-6_155
Publikováno v:
Consumer Psychology Review. 3:34-59
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ead08c6ecee2487337fc89a8dd66d47
https://doi.org/10.1002/arcp.1055
https://doi.org/10.1002/arcp.1055
Autor:
Katherine C. Lafreniere, Andy McArthur
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
This case investigates a large-scale health intervention (Making Every Contact Count) developed in the City of Salford, UK, and which has since been implemented in many other parts of the country. The intervention encourages Salford residents to make
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7fbf745932bba55b704d23518970e093
https://doi.org/10.1007/978-3-030-13020-6_16
https://doi.org/10.1007/978-3-030-13020-6_16
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
This case examines the social marketing efforts of Better Environmentally Sound Transportation (BEST) in Vancouver, Canada. BEST encourages bicyclists to ride to major local entertainment events by providing convenient and secure bicycle parking at t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e7e40eff2050fbd0aa7f5ebdf6d99f1
https://doi.org/10.1007/978-3-030-13020-6_20
https://doi.org/10.1007/978-3-030-13020-6_20
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
Impaired driving poses a significant threat to public safety. Yet, safe alternatives to impaired driving, such as a chauffeur service, are often less convenient and more expensive, making them particularly less appealing options. How can charities un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::802ee233c2e0f022359fea1615aeae22
https://doi.org/10.1007/978-3-030-13020-6_10
https://doi.org/10.1007/978-3-030-13020-6_10
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
This case from Lethbridge, Alberta, Canada, details a social marketing program called The Coulee Clean-Up, initiated by the Helen Schuler Nature Centre (HSNC) to encourage litter clean-up and an anti-littering orientation. The program encourages part
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f9dc5a30efd7ad71a733d9805f27f7c
https://doi.org/10.1007/978-3-030-13020-6_24
https://doi.org/10.1007/978-3-030-13020-6_24
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
Shoreline litter is one of the most widespread pollution problems today. Since shorelines represent very sensitive and large geographical areas, any organized cleanup event requires considerable manpower in order to be successful. This case study ill
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12dae0f166fa10e31bca4622e5c98291
https://doi.org/10.1007/978-3-030-13020-6_22
https://doi.org/10.1007/978-3-030-13020-6_22
Publikováno v:
Society & Natural Resources. 28:423-438
Sharing water is a contentious environmental issue. Irrigation controls the majority of water resources, but international experiences illustrate that irrigators are reluctant to share their water. How can resource managers achieve acceptance of wate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8cbabb8ddb8744c5d52af1c1136c4b7c
https://doi.org/10.1080/08941920.2014.948240
https://doi.org/10.1080/08941920.2014.948240
Publikováno v:
Journal of Environmental Management. 129:81-91
Many attempts to implement resource management initiatives in Canadian and international communities have been resisted by stakeholders despite inclusion of their representatives in the decision-making process. Managers' failure to understand stakeho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d87ff8a44dfad7193f97e7e05986b21c
https://doi.org/10.1016/j.jenvman.2013.06.046
https://doi.org/10.1016/j.jenvman.2013.06.046