Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Katharine Howie"'
Publikováno v:
Acta Psychologica, Vol 249, Iss , Pp 104409- (2024)
Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to
Externí odkaz:
https://doaj.org/article/6ea45905d7c141aaa5049963e44952b1
Autor:
Rhiannon M. Mesler, Katharine Howie, Jennifer Chernishenko, Mingnan Nancy Shen, Jessica Vredenburg
Publikováno v:
Acta Psychologica, Vol 244, Iss , Pp 104140- (2024)
Augmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of “cancellation” – that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, tradit
Externí odkaz:
https://doaj.org/article/4c5c16b576774484aef80ebbd815e36f
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
Externí odkaz:
https://doaj.org/article/1185abb776fa4116ae66a6cc69f670f0
Publikováno v:
Journal of Product & Brand Management. 29:675-688
Purpose The purpose of this paper is to examine the impact of the type of disclosure used by social media influencers on consumer evaluations of influencer transparency, product performance expectations and how those factors ultimately influence purc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c1fcd9bb0ad2965a6b9b690f31be5b9
https://doi.org/10.1108/jpbm-05-2019-2362
https://doi.org/10.1108/jpbm-05-2019-2362
Publikováno v:
Sport Marketing in a Global Environment ISBN: 9781003270041
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f542e16b9af385e2b0acea6f3a5769b2
https://doi.org/10.4324/9781003270041-14
https://doi.org/10.4324/9781003270041-14
Publikováno v:
Journal of the Academy of Marketing Science. 47:899-918
Companies are increasing their use of cause-related marketing as a means of communicating their commitment to corporate social responsibility while accomplishing their strategic goals. Although prior studies suggest that consumers react positively to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe8b0439892927a65c921a9852eeddde
https://doi.org/10.1007/s11747-019-00660-y
https://doi.org/10.1007/s11747-019-00660-y
Publikováno v:
Marketing Education Review. 29:142-146
Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passe. Specific criticisms include the relevance of the material and an inabil...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2e7e186b9a0ddfe186dc5ec7347ac3b
https://doi.org/10.1080/10528008.2019.1609991
https://doi.org/10.1080/10528008.2019.1609991
Publikováno v:
Journal of Philanthropy and Marketing. 26
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::23d5da4c79fe7693d2905b1357419829
https://doi.org/10.1002/nvsm.1682
https://doi.org/10.1002/nvsm.1682
Autor:
Parker J. Woodroof, Katharine Howie
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Academic literature, as well as countless companies, have found cause-related marketing (CRM) to be a powerful sales promotion tool. CRM campaigns are complex promotional tools that present managers with a myriad of decisions to make, and they have b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfd8ad8085b5ed9f89df9501ea0dd078
https://doi.org/10.1007/978-3-030-02568-7_227
https://doi.org/10.1007/978-3-030-02568-7_227
Publikováno v:
Springer Texts in Business and Economics ISBN: 9783030130190
Impaired driving poses a significant threat to public safety. Yet, safe alternatives to impaired driving, such as a chauffeur service, are often less convenient and more expensive, making them particularly less appealing options. How can charities un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::802ee233c2e0f022359fea1615aeae22
https://doi.org/10.1007/978-3-030-13020-6_10
https://doi.org/10.1007/978-3-030-13020-6_10