Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Katharina Maria Hofer"'
Autor:
Gábor Nagy, Zeynep Bilgin-Wührer, Houcine Akrout, Eleni Lioliou, Katharina Maria Hofer, József Berács
Publikováno v:
Journal of Small Business Management. :1-48
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd5ff5f62db5602b19a27cb11e3de292
https://doi.org/10.1080/00472778.2022.2046014
https://doi.org/10.1080/00472778.2022.2046014
Publikováno v:
International Review on Public and Nonprofit Marketing. 20:169-192
Cardiovascular disease is the leading cause of mortality. In Austria, the disease is responsible for nearly 36% of the total deaths in 2020. Continuous cardiovascular health promotion and disease prevention become increasingly important. Events might
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::194c779ba3641363f72ceac606ce496a
https://doi.org/10.1007/s12208-022-00335-5
https://doi.org/10.1007/s12208-022-00335-5
Publikováno v:
International Journal of Emerging Markets, 2015, Vol. 10, Issue 3, pp. 560-571.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJoEM-05-2013-0076
Autor:
Gary Knight, Katharina Maria Hofer
Publikováno v:
The Service Industries Journal. 42:225-248
Despite the considerable importance of the services sector in international marketing, scholarly research in the area is limited and unsystematic. This article examines the domain and literature of...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e3dd53976c7769b5264152bdf701bda
https://doi.org/10.1080/02642069.2020.1862091
https://doi.org/10.1080/02642069.2020.1862091
Autor:
Katharina Maria Hofer
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9084a4f1c74c65a0d7c00c13e88ee9c
https://doi.org/10.1007/978-3-030-95346-1_130
https://doi.org/10.1007/978-3-030-95346-1_130
Publikováno v:
Journal of International Marketing. 27:74-94
Relatively little is known about pricing in the export business, particularly how to organize and implement export pricing within firms and how these issues affect export performance. Therefore, this study investigates antecedents of export performan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2db6d27ecd99ac684a249430ae1e7136
https://doi.org/10.1177/1069031x18812718
https://doi.org/10.1177/1069031x18812718
Publikováno v:
International Business Review. 31:101903
Corporate social responsibility (CSR) has received increased attention in academia and business practice given the growing environmental awareness in the global marketplace. Especially generation Y can be characterized by a high level of interest in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbc534f3826ab07497453557e696f8fd
https://doi.org/10.1016/j.ibusrev.2021.101903
https://doi.org/10.1016/j.ibusrev.2021.101903
Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
Autor:
Reinhard Grohs, Katharina Maria Hofer
Publikováno v:
Journal of Brand Management. 25:266-275
Recent research has acknowledged that a firm’s external advertising targeted at consumers can also be used for internal branding activities. The present study extends this research stream and investigates the role of a firm’s sponsorships directe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e28dd5e212575882656351a2866ff78
https://doi.org/10.1057/s41262-018-0098-0
https://doi.org/10.1057/s41262-018-0098-0
Autor:
Alexandra Baba, Katharina Maria Hofer
Small- and medium-sized enterprises (SMEs) face challenges in internationalisation due to their limited resources. Research on service firm internationalisation as well as the antecedents and consequences is scarce. Literature suggests that internati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96fdb176ea31e301581e2afdab150ccf
https://doi.org/10.1108/s1876-066x20180000034009
https://doi.org/10.1108/s1876-066x20180000034009
Publikováno v:
International Journal of Emerging Markets. 10:560-571
Purpose – The purpose of this paper is to examine how market-oriented and entrepreneurial-oriented behaviour drives firm performance in an emerging markets context. Design/methodology/approach – Using data from 170 Austrian exporters to Central a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c8e4e92b7d2ba26f311d16747d1b6680
https://doi.org/10.1108/ijoem-05-2013-0076
https://doi.org/10.1108/ijoem-05-2013-0076