Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Kate Pounders"'
Autor:
Wendy Hein, Catherine A. Coleman, H. Rika Houston, Lauren Gurrieri, Laurel Steinfield, Jacob Östberg, Stacey Finkelstein-Young, Kate Pounders, Shona Bettany, Genmac, Susan Dobscha, Abigail Nappier Cherup, Jenna M. Drenten, Nacima Ourahmoune, Andy Prothero, Shelagh Ferguson, Laura McVey, Lisa Peñaloza, Katherine Sredl, Linda Tuncay Zeyer, Robert L. Harrison
Publikováno v:
Marketing Letters. 32:341-347
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::535bda04388f524337b4ffa63a304827
https://doi.org/10.1007/s11002-021-09588-2
https://doi.org/10.1007/s11002-021-09588-2
Autor:
Erica Ciszek, Kate Pounders
Publikováno v:
Journal of Communication Management. 24:103-117
PurposeThe purpose of this work is to identify the components of authentic communication with LGBTQ publics and to examine if there is a difference in what constitutes authentic communication for LGBTQ publics compared to other publics.Design/methodo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::edbdbb24562e6e0123b9efd68fd80d5e
https://doi.org/10.1108/jcom-10-2019-0131
https://doi.org/10.1108/jcom-10-2019-0131
Autor:
Daniela De Luca, Kate Pounders
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::376553f0ed80cee6c63943c02ee8378c
https://doi.org/10.1007/978-3-030-95346-1_76
https://doi.org/10.1007/978-3-030-95346-1_76
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
This study examines the negative self-conscious emotions of guilt, shame and embarrassment in consumption experiences. Recently, there has been a call from marketing scholars to examine specific emotions rather than general affective states. This wor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d56ca47ff52358b339ba269dd17c2931
https://doi.org/10.1007/978-3-319-50008-9_116
https://doi.org/10.1007/978-3-319-50008-9_116
Publikováno v:
Marketing Challenges in a Turbulent Business Environment ISBN: 9783319194271
Considerable research has shown effective service failure recovery has been linked to customer satisfaction, word-of-mouth, commitment and intentions to return (Fang et al. 2012; Tax and Brown 1998). However, consumers may react differently to an uns
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2742c7cc01502875d4ba22f62e8303cc
https://doi.org/10.1007/978-3-319-19428-8_167
https://doi.org/10.1007/978-3-319-19428-8_167
Autor:
Christine M. Kowalczyk, Kate Pounders
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
For more than 150 years, celebrities have been used by companies to endorse products. Today celebrities appear in approximately 20 % of advertisements in the United States (Solomon 2009). Using celebrities as endorsers in advertising is not a new con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e9b239761c92eeb20325eba507d0c27
https://doi.org/10.1007/978-3-319-11815-4_243
https://doi.org/10.1007/978-3-319-11815-4_243