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Publikováno v:
Journal of Consumer Research.
Research has documented the emergence of embedded entrepreneurs within consumer collectives. This phenomenon is increasingly prevalent as social media enables ordinary consumers to become social media influencers (SMIs), a distinct form of embedded e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4d60cec836ea1166c771f668b6fd6a3
https://doi.org/10.1093/jcr/ucad003
https://doi.org/10.1093/jcr/ucad003
Autor:
Lloyd C. Harris, Kate Daunt
Publikováno v:
Journal of Services Marketing, 2013, Vol. 27, Issue 4, pp. 281-293.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876041311330762