Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Kate Daellenbach"'
Publikováno v:
Arts and the Market, 2016, Vol. 6, Issue 1, pp. 68-87.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AAM-05-2013-0006
Publikováno v:
Research Handbook of Global Leadership ISBN: 9781782545354
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97eca50cfdac3e142587ae98dd49e1df
https://doi.org/10.4337/9781782545354.00021
https://doi.org/10.4337/9781782545354.00021
Autor:
Kate Daellenbach
Publikováno v:
Australasian Marketing Journal. 26:172-179
The current climate for marketing education demands a complex set of skills for our graduates: critical and creative thinking, good communication skills, marketing knowledge, and specific technical skills. In addition, knowledge is far more readily a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39a8dedd2ed78e347d0c08d0924a6f6b
https://doi.org/10.1016/j.ausmj.2018.04.005
https://doi.org/10.1016/j.ausmj.2018.04.005
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 30:413-443
The threat of a disaster is very real for many, and preparation is vital. To identify differences in how people respond to disaster preparation, a segmentation approach may be useful. Based on a su...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8acc815b490d3a6e69732531181ab4eb
https://doi.org/10.1080/10495142.2018.1452830
https://doi.org/10.1080/10495142.2018.1452830
Publikováno v:
The Service Industries Journal. 38:250-263
Service scholars are recognising the complex, adapting, and dynamic nature of value creating service systems. There remains an opportunity to explore the dynamic properties of these multilevel syst...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ebe4b7306c1fad18f2ea095f2b12c0f
https://doi.org/10.1080/02642069.2017.1389908
https://doi.org/10.1080/02642069.2017.1389908
Publikováno v:
Journal of Consumer Marketing. 34:515-523
Purpose Twitter provides an ideal channel for a non-profit organisation (NPO) to add value to its corporate partners by providing the ability to send tweets to its own network of followers. This research aims to examine the extent to which one NPO us
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61a2807e5a44aa3804cad867c2ab58dc
https://doi.org/10.1108/jcm-03-2017-2123
https://doi.org/10.1108/jcm-03-2017-2123
Autor:
Terry Beckman, Suzan Burton, Debra Z. Basil, Sameer Deshpande, Kate Daellenbach, Alena Soboleva
Publikováno v:
Journal of Brand Management. 24:322-333
Partnerships between brands and non-profit-organisations (NPOs) must be strategically managed for each to maximise their benefit from the relationship. Twitter, with its potential for pass-along of messages, provides an ideal channel for reciprocal p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8143106f9d2536db6399637a525b4bd8
https://doi.org/10.1057/s41262-017-0053-5
https://doi.org/10.1057/s41262-017-0053-5
Autor:
Joy Parkinson, Kate Daellenbach
Publikováno v:
Journal of Social Marketing. 7:188-204
Purpose The elaboration of framing in social movement theory offers a different perspective than is typically taken in social marketing. This paper explores how social marketing may benefit from this alternate lens. Design/methodology/approach The co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d42f64a5da95f701f7edb160dd130f51
https://doi.org/10.1108/jsocm-04-2016-0013
https://doi.org/10.1108/jsocm-04-2016-0013
Publikováno v:
Journal of Social Marketing. 6:240-257
Purpose This study aims to better understand the micro–meso–macro perspective in social marketing, through the examination of a transformative, primarily meso-level initiative aimed at developing more resilient communities in the face of disaster
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::935826e9ee440d1700f30a928c049399
https://doi.org/10.1108/jsocm-06-2015-0032
https://doi.org/10.1108/jsocm-06-2015-0032
Publikováno v:
Arts and the Market. 6:68-87
Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using mult
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c458be0e0918aaa0d0bddbf5b09c283b
https://doi.org/10.1108/aam-05-2013-0006
https://doi.org/10.1108/aam-05-2013-0006