Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Katarína Neomániová"'
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 67, Iss 4, Pp 1061-1070 (2019)
Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to i
Externí odkaz:
https://doaj.org/article/5f417cc843f3438da2d10d3161e77458
Publikováno v:
Applied Sciences, Vol 12, Iss 14, p 7069 (2022)
The point of purchase is considered to be one of the few communication channels that is not yet saturated, and it has a relatively large potential for the future. A pleasant smell is also part of the shopping atmosphere. How smell affects customer be
Externí odkaz:
https://doaj.org/article/068c64f4b7a648d9bfeceabab198b595
Publikováno v:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 66, Iss 4, Pp 969-977 (2018)
In addition to advanced brain imaging techniques and growing interest in the study of consumer reactions with influence of marketing stimuli a new interdisciplinary study has developed on a borderland of neuroscience, economic and psychological studi
Externí odkaz:
https://doaj.org/article/a0427b21d0a440fb8f52daab4a6e9b6d
Publikováno v:
Applied Sciences, Vol 11, Iss 16, p 7636 (2021)
In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and
Externí odkaz:
https://doaj.org/article/1993f6270d304d54ad7b59286957a9d6
Publikováno v:
Applied Sciences, Vol 11, Iss 15, p 6692 (2021)
Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or services has a long h
Externí odkaz:
https://doaj.org/article/ed196e50a83a4535b60688547ce489f1
Publikováno v:
Foods, Vol 10, Iss 2, p 354 (2021)
The appearance of food provides certain expectations regarding the harmonization of taste, delicacy, and overall quality, which subsequently affects not only the intake itself but also many other features of the behavior of customers of catering faci
Externí odkaz:
https://doaj.org/article/bb05c110ae7a48bf85823a9677bad036
Autor:
Katarína Neomániová
Publikováno v:
International Scientific Days 2022: Efficient, Sustainable and Resilient Agriculture and Food Systems – the Interface of Science, Politics and Practice. Proceedings of reviewed articles of international scientific conference.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24c7d473d76f9b4c2faa16e3211eaaa1
https://doi.org/10.15414/isd2022.s3.11
https://doi.org/10.15414/isd2022.s3.11
Publikováno v:
Applied Sciences, Vol 11, Iss 7636, p 7636 (2021)
In the current era of a strongly competitive business environment, it is more difficult for companies to attract customers. Consumer neuroscience has growing potential here, as it reveals internal consumer preferences by using innovative methods and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::910130bdaff4c5adfe79e529bdab5c61
https://www.mdpi.com/2076-3417/11/16/7636
https://www.mdpi.com/2076-3417/11/16/7636
Publikováno v:
Applied Sciences
Volume 11
Issue 15
Applied Sciences, Vol 11, Iss 6692, p 6692 (2021)
Volume 11
Issue 15
Applied Sciences, Vol 11, Iss 6692, p 6692 (2021)
Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or services has a long h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b3dbfa2f72d05e592a4400779bcc7df
Autor:
Katarína Neomániová, Karol Čarnogurský, David López-Lluch, Marek Dolezal, Bartłomiej Pierański, Jakub Berčík, Anna Diačiková, Jana Gálová, Vojtech Ilko, Barbara Borusiak, Davide Giacalone, Anna Mravcová, Zdeňka Panovská, Peter Madzík, Esther Sendra, Mikołaj Naskręt
Publikováno v:
Bercik, J, Neomániová, K, Gálová, J, Mravcová, A, Sendra, E, López-Lluch, D, Giacalone, D, Borusiak, B, Pieránski, B, Naskręt, M, Ilko, V, Panovská, Z, Dolezal, M, Čarnogurský, K, Diačiková, A & Madzík, P 2021, The use of aromatization and smart solutions in selected economic sectors . 1 edn, Slovak University of Agriculture in Nitra . https://doi.org/10.15414/2021.9788055223957
The publication The Use of Aromatization and Smart Solutions in Selected Economic Sectors provides the basis for a systematic review of the synergistic interplay between brain, physiological and psychological processes with aromachology, which is cur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98793e49befc59b1f4398c2561c9a5a6
https://findresearcher.sdu.dk:8443/ws/files/194098984/9788055223957.pdf
https://findresearcher.sdu.dk:8443/ws/files/194098984/9788055223957.pdf
