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Autor:
Karla Marie Batingan Paredes, Sofia Ritzén, Malin Olander Roese, Annika Olsson, Ulf Johansson
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 29:243-261
Innovation in retailing is under-investigated in academia and yet a highly relevant concern given the current changes in the retail landscape. Although retailing is often characterized by a dynamic...