Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Karl-Jacob Mickelsson"'
Publikováno v:
Journal of Services Marketing. 33:396-406
Purpose Previous research on advertising in digital contexts has emphasized its persuasive and information processing roles for the customer. This paper aims to problematize this point of view and argues that the converged and interactive nature of d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85543f20b97b686ac7a50b2d1338d6aa
https://doi.org/10.1108/jsm-01-2018-0043
https://doi.org/10.1108/jsm-01-2018-0043
Autor:
Karl-Jacob Mickelsson
Publikováno v:
Journal of Services Marketing. 31:24-33
PurposeThe paper aims to introduce the idea that consumers have relationships with their own recurring activities. Instead of the usual notion of investigating the relationships between actors, or between actors and their possessions, the paper focus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a9daf15a3e2d590d8f693210c1f6cff
https://doi.org/10.1108/jsm-03-2016-0108
https://doi.org/10.1108/jsm-03-2016-0108
Autor:
Karl-Jacob Mickelsson
Publikováno v:
Journal of Service Management. 24:534-552
Purpose – Customer activity in service has mainly been understood within the boundaries of interactions with service providers. This paper goes beyond this view to focus on the customer's independent activity, of which interaction is only a part. M
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cad3c830bf8f54e5a8352f96e058a118
https://doi.org/10.1108/josm-04-2013-0095
https://doi.org/10.1108/josm-04-2013-0095
Autor:
Tore Strandvik, Kristina Heinonen, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundström, Per Andersson
Publikováno v:
Journal of Service Management. 21:531-548
PurposeThe paper seeks to introduce to a new perspective on the roles of customers and companies in creating value by outlining a customer‐based approach to service. The customer's logic is examined in‐depth as being the foundation of a customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cdc2d0f67144a8662602dd592b04019d
https://doi.org/10.1108/09564231011066088
https://doi.org/10.1108/09564231011066088