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Publikováno v:
Die Unternehmung. 74:365-383
How can the pricing scope be further leveraged in times of increased price transparency and growing price awareness on the consumer side? To answer this question, this paper uses the concept of willingness-to-pay ranges (as opposed to points). Three
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2478d015e1a992e496c21ec70f135c64
https://doi.org/10.5771/0042-059x-2020-4-365
https://doi.org/10.5771/0042-059x-2020-4-365
