Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Karina Adomaviciute – Sakalauske"'
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 15, Iss 1(30) (2024)
The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a nt
Externí odkaz:
https://doaj.org/article/d2d02689c6074ce6ad424231195549ae
Publikováno v:
Tržište, Vol 35, Iss 2, Pp 251-266 (2023)
Purpose – This research study develops a theoretical model of behavioral transformation by integrating contextual factors specific to the Covid-19 pandemic into the framework of the Theory of Planned Behavior, amended through the use of elements of
Externí odkaz:
https://doaj.org/article/f6c19ba9b3d0434bac7663cc47c2d9fe
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Although the COVID-19 pandemic has been overcome, the balance between offline and online buying has not returned to pre-pandemic ratios. Statistics even show that online shopping continues to grow. This study develops a theoretical model that explain
Externí odkaz:
https://doaj.org/article/619477e748e840848691ddebe74adfc8