Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Karina Adomaviciute"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Although the COVID-19 pandemic has been overcome, the balance between offline and online buying has not returned to pre-pandemic ratios. Statistics even show that online shopping continues to grow. This study develops a theoretical model that explain
Externí odkaz:
https://doaj.org/article/619477e748e840848691ddebe74adfc8
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 15, Iss 1(30) (2024)
The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a nt
Externí odkaz:
https://doaj.org/article/d2d02689c6074ce6ad424231195549ae
Publikováno v:
Tržište, Vol 35, Iss 2, Pp 251-266 (2023)
Purpose – This research study develops a theoretical model of behavioral transformation by integrating contextual factors specific to the Covid-19 pandemic into the framework of the Theory of Planned Behavior, amended through the use of elements of
Externí odkaz:
https://doaj.org/article/f6c19ba9b3d0434bac7663cc47c2d9fe
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 14, Iss 2(28) (2023)
The growing popularity of massive open online courses (MOOCs), especially during the COVID-19 pandemic, has attracted significant attention from researchers and businesses. Though many studies have investigated what motivates learners’ continuance
Externí odkaz:
https://doaj.org/article/65ac08872c254d6d8d894543217510d6
Autor:
Urbonavicius, Sigitas1 sigitas.urbonavicius@evaf.vu.lt, – Sakalauske, Karina Adomaviciute1 karina.adomaviciute@evaf.vu.lt
Publikováno v:
Market / Trziste. 2023, Vol. 35 Issue 2, p251-266. 16p.
Autor:
Vytautas Dikčius, Ignas Zimaitis, Sigitas Urbonavičius, Mindaugas Degutis, Karina Adomaviciute
Publikováno v:
Journal of Marketing Education. 43:159-173
Online learning is a powerful option for professional development in various careers, including marketing. However, massive open online courses (MOOCs) tend to face an issue of course dropouts, and this cannot only be attributed to factors like cours
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7288a25fbf26fdc9116c15d2c6f9e19
https://doi.org/10.1177/0273475320968252
https://doi.org/10.1177/0273475320968252
Publikováno v:
EuroMed Journal of Business. 16:456-470
PurposeThe aim of this study is to assess the direct and indirect impact of the prominence dimensions of fit between a brand and a cause on consumer intentions to purchase cause-related products by considering cases with more versus less positive att
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8a7d590bf57be72c9a902dc51e6bb3c
https://doi.org/10.1108/emjb-05-2020-0049
https://doi.org/10.1108/emjb-05-2020-0049
Publikováno v:
EuroMed Journal of Business. 14:21-30
Purpose Movie piracy is triggered by the release delay of new movies in various countries, especially if novelty awareness is considered an asset among peers. Therefore, novelty seeking becomes a relevant factor in the illegal downloading of movies,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a051995674be55f0f853db5a35dfcf8
https://doi.org/10.1108/emjb-03-2018-0016
https://doi.org/10.1108/emjb-03-2018-0016
Publikováno v:
Journal of Consumer Behaviour. 18:89-96
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2cb716d90db06b915e426d1f5ff29411
https://doi.org/10.1002/cb.1749
https://doi.org/10.1002/cb.1749
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Rapid development of digital technologies not only opens numerous possibilities to individuals in the whole world but also creates premises for the digital piracy. Though being a worldwide phenomenon, digital piracy seems to be of special importance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ece0d793579e0a9598d96c3170df7901
https://doi.org/10.1007/978-3-030-02568-7_43
https://doi.org/10.1007/978-3-030-02568-7_43
