Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Karen M. Stilley"'
Publikováno v:
Journal of Marketing. 79:57-73
The recent surge in the importance of shopper marketing has led to an increased need to understand the drivers of unplanned purchases. The authors address this issue by examining how elements of the current shopping trip (e.g., lagged unplanned purch
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5f910819f5771a563c484d0a9e9b19c
https://doi.org/10.1509/jm.13.0286
https://doi.org/10.1509/jm.13.0286
Publikováno v:
Journal of Consumer Research. 37:264-278
We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bee8a80d9dbaa94eb27829842e9e6bee
https://doi.org/10.1086/651567
https://doi.org/10.1086/651567
Publikováno v:
Journal of Marketing. 74:34-47
Recent research has suggested that consumers have in-store slack for grocery trips—that is, they leave room in their mental budgets to make unplanned purchases. Drawing on this work, this article examines how the impact of promotions depends on whe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c2dde3e42228fad18d5449f2a00a90e
https://doi.org/10.1509/jmkg.74.3.34
https://doi.org/10.1509/jmkg.74.3.34
Publikováno v:
Journal of Consumer Research. 35:985-1002
This research examines the moderating role of consumer's attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::75c7d0aa772c311e95da86a3b8d204c4
https://doi.org/10.1086/593948
https://doi.org/10.1086/593948
Publikováno v:
SSRN Electronic Journal.
The recent surge in the importance of shopper marketing has led to an increased need to understand the drivers of unplanned purchases. This research addresses this issue by examining how elements of the current shopping trip (e.g., lagged unplanned p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::985cfeec428e72358c54bfb08418985e
https://doi.org/10.2139/ssrn.2439950
https://doi.org/10.2139/ssrn.2439950