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pro vyhledávání: '"Karen Buzzard"'
Autor:
Antonia María Moreno Cano, Li Jirong, María Alejandra Beltrán López, Mónica Baquero Gaitán, Karen Buzzard, Laura Carolina Méndez Aguilar, María Patricia Téllez Garzón, Patrick Wehner, Carlos Andrés Barreneche, Juan Carlos Valencia Rincón, Alcides Alberto Velásquez Perilla
La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las au
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::337608bb4b357ab4f84a28884fcc0de2
https://doi.org/10.11144/javeriana.9789587815870
https://doi.org/10.11144/javeriana.9789587815870
Autor:
Karen Buzzard
Three models have dominated the study of the television audience: the industry’s commodification of the television audience model, as well as two academic perspectives from the field of mass communication, the passive and the active audience models
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d48cad527ae58f59ff846dfe38f15ad5
https://doi.org/10.1093/obo/9780199791286-0190
https://doi.org/10.1093/obo/9780199791286-0190
Autor:
Karen Buzzard
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Inte