Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Kapulski, Natasha"'
Publikováno v:
In Journal of Retailing and Consumer Services January 2019 46:121-129
Autor:
Tim Bogomolov, Larry Lockshin, Svetlana Bogomolova, Zachary William Anesbury, Natasha Kapulski
Publikováno v:
Journal of Retailing and Consumer Services. 46:121-129
Two studies provide estimates of the upper range of incidence of first-time (brand and UPC) purchases, claimed reasons for these new purchases, and consumer profiles of first-time brand buyers. Study 1 analyzes three years of transaction data from 10
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7f7b86a1dd30cca2186750bb62b2f918
https://doi.org/10.1016/j.jretconser.2017.05.010
https://doi.org/10.1016/j.jretconser.2017.05.010
Autor:
Kapulski, Natasha, Lockshin, Larry, Bogomolova, Svetlana, Australian and New Zealand Marketing Academy Conference 2012 Adelaide, South Australia 3-5 December 2012
In a retail outlet, shoppers are bombarded with numerous brands. However, consumers do not evaluate most options and, instead, habitually purchase the same old brands. This descriptive pilot study collected from in-store surveys explores how shoppers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::bc0f8d9b38f401420252387bb5e79510
https://hdl.handle.net/1959.8/138729
https://hdl.handle.net/1959.8/138729
Autor:
Kapulski, Natasha, University of South Australia. Ehrenberg-Bass Institute for Marketing Science.
Thesis (Masters by research(Marketing and related studies))--University of South Australia, 2011. Includes bibliographic references. Acquisition of new customers is important for any brand manager looking to sustain or to grow a brand’s market posi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::49e6069ae5993e6b5225fa8cd58a0473
https://hdl.handle.net/1959.8/120221
https://hdl.handle.net/1959.8/120221
Autor:
Bogomolova, Svetlana, Villani, Christopher Daniel, Kapulski,Natasha, ANZAM 2010 Adelaide, South Australia 8-10 December 2010
This paper examines the relationship between the dynamic stages that arise in a consumer's life, and the brand choices they make throughout their entire lives. Using the innovative methodology of Grounded Theory, researchers analysed large amounts of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::be34931b6b42420a85eb3f8af15a7bc2
https://hdl.handle.net/1959.8/119341
https://hdl.handle.net/1959.8/119341
Autor:
Kapulski, Natasha, Bogomolova, Svetlana, Lockshin, Larry, Australian and New Zealand Marketing Academy Conference Christchurch, New Zealand 29 November-1 December 2010
This descriptive paper explores what prompts consumers to try a brand for the first time. The results from two surveys conducted in the whisky market in Sweden indicate that every year about 20% of whisky buyers try a whisky brand for the first time.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::fa1babc606e8ffa1fd0c17d117507984
https://hdl.handle.net/1959.8/119261
https://hdl.handle.net/1959.8/119261
Autor:
Villani, Christopher, Kapulski, Natasha, Bogomolova, Svetlana, Australian and New Zealand Marketing Academy Conference Christchurch, New Zealand 29 November-1 December 2010
Using a Grounded Theory approach, this article demonstrates step-by-step how marketing academics can gain fresh insights into consumer behaviour. By using this methodology, researchers analysed 42 in-depth interviews in six product categories - cars,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::042688985a6dae64a3ffe7230a3e9bb2
https://hdl.handle.net/1959.8/119208
https://hdl.handle.net/1959.8/119208