Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Kaouther Jridi"'
Publikováno v:
International Journal of Technology and Human Interaction. 17:54-68
This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted amo
Autor:
Amel Chaabouni, Kaouther Jridi
Publikováno v:
Electronic Journal of Knowledge Management. 19:15-32
This research brings out the impact of training and professional experience on organizational absorptive capacity and the use of Sales Force Automation (SFA). A quantitative study was conducted on a sample of 186 medical sales representatives who wor
Publikováno v:
International Review on Public and Nonprofit Marketing
This research considers the impact of donation size, in relation to Cause-Related Marketing (CRM) practices, on purchase intention. More specifically, it aims to understand the ethical behaviour of consumers, while introducing diametrically opposed f
Publikováno v:
VINE Journal of Information and Knowledge Management Systems. 49:353-371
Purpose The purpose of this study is to reconcile the deterministic and the knowledge management approaches to investigate a framework that provides an explanation of the sales force automation (SFA) practices’ impact on salespersons’ performance
Publikováno v:
La Revue Gestion et Organisation.
Many researchers have treated the sales force automation (SFA) and acknowledged its benefits for the company. However, very few of them have considered the SFA as an effective tool of customer relationship management. Hence, this present chapter aims
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e9e6b132c5a814eb841b6ca57d60dbd
https://doi.org/10.4018/978-1-5225-0973-8.ch013
https://doi.org/10.4018/978-1-5225-0973-8.ch013
Publikováno v:
International Journal of Islamic Marketing and Branding. 3:278
This study aims at investigating not only the impact of service quality (SQ) and religiosity on the satisfaction of Islamic banks' clients, but also the impact of satisfaction on electronic word of mouth (e-wom). Data have been collected from 120 cus
Publikováno v:
SSRN Electronic Journal.
Purpose – This paper aims, at first, to study the impact of the perceived experiential quality of a tourist destination on tourist satisfaction. Secondly, it intends to examine the influence of satisfaction on the intention of going back and spread
Publikováno v:
SSRN Electronic Journal.
Purpose: This research paper attempts to provide an idea about the impact of merchant website atmosphere on cyber consumers’ relational loyalty.Design: An abductive reasoning is adopted in this research paper whereby we begin with a qualitative app
Publikováno v:
SSRN Electronic Journal.
Purpose – This paper attempts to analyze the impact of perceived quality of clinic on medical tourists' satisfaction and the role of satisfaction in building relational loyalty. Design/methodology/approach – To reach this aim, we have conducted a