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Autor:
Kao Jo-Hsuan, 高若軒
92
Due to economic recession and environmental fluctuation, corporate philanthropy is in decline in recent years. While companies were reluctant to giving charities in a diffused and random way, cause-related marketing practices had got more int
Due to economic recession and environmental fluctuation, corporate philanthropy is in decline in recent years. While companies were reluctant to giving charities in a diffused and random way, cause-related marketing practices had got more int
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/85093416819633049946