PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI SECARA ONLINE (Studi Kasus Kopi Aceng Garut)

Autor: Kandida Ethania Nurhidayah, Ahmad Choibar Tridakusumah

Publikováno v: Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 8, No 2 (2022): Juli 2022; 1202-1211

Coffee consumption in Indonesia continues to increase in line with changes in people's lifestyles. However, due to the COVID-19 pandemic, people cannot buy coffee at cafes or coffee shops. This has prompted a change in the sales system where coffee p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2ff3ba8bd5eee176a0426eef888b93b3
https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/7871