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pro vyhledávání: '"Kanayo Ogwu"'
Autor:
Kanayo Ogwu, Patrick Hickey, Okeoma John-Paul Okeke, Adnan ul Haque, Elias Pimenidis, Eugene Kozlovski
Publikováno v:
Sustainability; Volume 14; Issue 15; Pages: 9333
This paper is one of the first attempts to address the fundamental barriers to the adoption of online crowdfunding mechanisms in a developing country by offering a new online/offline fundraising model. The focus is on Nigeria as a typical example of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fc233537383c0f1f8c56ad548582e526
Publikováno v:
Strategic Management. 23:33-41
This work explores the potential of small businesses and entrepreneurs, in developing countries, and Nigeria more specifically, in exploring the opportunities offered by social media based crowdfunding. The aim is to propose a framework for funding b