Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Kamilia Bahia"'
Autor:
Kamilia Bahia, Hanene Babay
Publikováno v:
Journal of Relationship Marketing. 22:1-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57f9ba7ba2cc80d785907c729ef57808
https://doi.org/10.1080/15332667.2022.2121593
https://doi.org/10.1080/15332667.2022.2121593
Autor:
Ines Bahri Hammami, Kamilia Bahia
Value is a fundamental concept in relationship marketing (RM). The company's ability to create value for its customers is seen as the most successful competitive strategy. The effervescence created by this subject in the scientific community and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c041deb50bd500692326e71f90ba833d
https://doi.org/10.4018/978-1-7998-9553-4.ch004
https://doi.org/10.4018/978-1-7998-9553-4.ch004
Autor:
Kamilia Bahia
Publikováno v:
International Journal of Market Research. 62:758-779
Despite the interest of consumer relationship proneness (CRP) in consumer behavior research and managerial practice in Relationship Marketing, its past conceptualization and measurement bear several shortcomings. To address them, this article first d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29f97c718631eb9ca5af5f33dbe4f1ec
https://doi.org/10.1177/1470785319862739
https://doi.org/10.1177/1470785319862739
Autor:
Kamilia Bahia
Ce manuel tente d'apporter des éléments de réponse à des questions, de forme et de fond, qui se posent de façon récurrente lors de la réalisation d'un travail de recherche académique dans la discipline du marketing. Le cheminement scientifiqu
Publikováno v:
New Meanings for Marketing in a New Millennium ISBN: 9783319119267
This article examines the impact of the gender of partners in a relationship (buyers and sellers) on some of its characteristics (adaptability, trust...) as well as its performance (satisfaction, recommendation). A survey of 306 corporate banking cus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c813fd9f693674775817521c03d4223b
https://doi.org/10.1007/978-3-319-11927-4_73
https://doi.org/10.1007/978-3-319-11927-4_73
Autor:
Jacques Nantel, Kamilia Bahia
Publikováno v:
International Journal of Bank Marketing. 18:84-91
Describes a study performed in Canada to develop a reliable and valid scale for the measurement of the perceived service quality of bank services. A sample of retail banking customers was questioned. The proposed scale is called banking service quali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1bc945c308149efdde06524cece424d5
https://doi.org/10.1108/02652320010322994
https://doi.org/10.1108/02652320010322994
Publikováno v:
Services Marketing Quarterly. 21:27-41
The objective of this paper is to review the literature on client satisfaction and perceived quality of service in order: (1) to arrive at distinct definitions of both constructs, and, (2) to prese...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b1eb4341200638645d14b48a9253716f
https://doi.org/10.1080/15332969.2000.9985417
https://doi.org/10.1080/15332969.2000.9985417
Publikováno v:
Services Marketing Quarterly. 21:43-57
The objective of this paper is to develop a better understanding of the factors associated with nurturing relationships between relationship managers and their clients in the banking industry. The Nominal Group Technique and a content analytical appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6abb5c8a561ee5c0750c84a9fbbf5a2
https://doi.org/10.1080/15332969.2000.9985418
https://doi.org/10.1080/15332969.2000.9985418
Autor:
Kamilia Bahia
Ce manuel répond aux questions de forme et de fond qui se posent lors de la réalisation d'un travail de recherche en marketing. Le cheminement scientifique y est passé à la loupe, du choix du sujet à la communication des résultats, en passant p