Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Kambiz Heidarzadeh Henzaei"'
Publikováno v:
مدیریت بازرگانی, Vol 13, Iss 3, Pp 690-720 (2021)
Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry. The present study also seeks localization and highlights the factors affe
Externí odkaz:
https://doaj.org/article/617ce987f980406f87e395d20099f11c
Publikováno v:
مدیریت بازرگانی, Vol 12, Iss 3, Pp 652-678 (2020)
Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new a
Externí odkaz:
https://doaj.org/article/29d6b3a7e98043a8b79401dc8b3f7a29