Zobrazeno 1 - 10
of 77
pro vyhledávání: '"Kalyanaram Gurumurthy"'
Autor:
Kalyanaram Gurumurthy
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 43-51 (2019)
The extant research has established that there is a pioneering market share advantage when the product category is successful, and under certain other conditions. This finding has been found across many product categories. Applying this database of e
Externí odkaz:
https://doaj.org/article/7dfd60ebd04d4ef9841fe6901f20f617
Publikováno v:
Journal of Indian Business Research, 2022, Vol. 14, Issue 2, pp. 167-185.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIBR-07-2021-0281
Publikováno v:
In Journal of Retailing March 2022 98(1):46-70
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 36, Issue 7, pp. 962-976.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-07-2018-2789
Publikováno v:
Journal of Marketing Research, 1996 Aug 01. 33(3), 329-336.
Externí odkaz:
https://www.jstor.org/stable/3152129
Autor:
Kalyanaram, Gurumurthy1
Publikováno v:
SAM Advanced Management Journal (Society for Advancement of Management). 2021, Vol. 86 Issue 3, p38-46. 9p.
Autor:
Kardes, Frank R., Kalyanaram, Gurumurthy1,2
Publikováno v:
Journal of Marketing Research (JMR). Aug1992, Vol. 29 Issue 3, p343-357. 15p. 1 Diagram, 5 Charts, 6 Graphs.
Autor:
Kalyanaram, Gurumurthy1, Little, John D.C.2
Publikováno v:
Journal of Consumer Research. Dec94, Vol. 21 Issue 3, p408-418. 11p. 7 Charts.
Publikováno v:
Journal of Consumer Research. Jun93, Vol. 20 Issue 1, p62-75. 14p. 1 Diagram, 5 Charts.
Autor:
Kalyanaram, Gurumurthy
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2008, Vol. 2, Issue 1, pp. 35-46.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/17506120810865415