Výsledky vyhledávání - "Kaltenrieder, Patrick"

Applying the fuzzy analytical hierarchy process in digital marketing

Autor: Kaltenrieder, Patrick, D'Onofrio, Sara, Portmann, Edy

The fuzzy analytical network process (FANP) is introduced as a potential multi-criteria-decision-making (MCDM) method to improve digital marketing management endeavors. Today’s information overload makes digital marketing optimization, which is nee

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Applying Fuzzy Ontologies to Implement the Social Semantic Web

Autor: Portmann, Edy, Kaltenrieder, Patrick, Zurlinden, Noémie Martina

Because the knowledge in the World Wide Web is continuously expanding, Web Knowledge Aggregation, Representation and Reasoning (abbreviated as KR) is becoming increasingly important. This article demonstrates how fuzzy ontologies can be used in KR to

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Informationsqualität im Internet: Eine quantitative Überprüfung des Messinstruments iQual am Beispiel des Schweizer Weinmarkts

Autor: Kaltenrieder, Patrick, Gerber, Patrick, Sciacca, Vincenzo

Publikováno v: Kaltenrieder, Patrick; Gerber, Patrick; Sciacca, Vincenzo (2014). Informationsqualität im Internet: Eine quantitative Überprüfung des Messinstruments iQual am Beispiel des Schweizer Weinmarkts (Arbeitsbericht 245). Institut für Wirtschaftsinformatik, Universität Bern

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https://boris.unibe.ch/58001/1/Arbeitsbericht_iQual.pdf

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Measuring Information Quality on the Internet - a User Perspective

Autor: Blattmann, Olivier, Myrach, Thomas, Haupt, Patrizia Salomé, Kaltenrieder, Patrick

Publikováno v: Blattmann, Olivier; Kaltenrieder, Patrick; Haupt, Patrizia Salomé; Myrach, Thomas (17 November 2012). Measuring Information Quality on the Internet-a User Perspective. In: Berti-Equille, Laure; Comyn-Wattiau, Isabelle; Scannapieco, Monica (eds.) The 17th International Conference on Information Quality-Proceedings of ICIQ 2012. Paris. 16.-17.11.2012.

Research into information quality on the internet, in particular on websites, has become increasingly important in recent years. In this paper a research project is described in which a measurement instrument was developed that enables the informatio

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