Zobrazeno 1 - 10
of 63
pro vyhledávání: '"Kaltcheva, Velitchka"'
Publikováno v:
In Journal of Interactive Marketing November 2016 36:121-133
Autor:
D. Kaltcheva, Velitchka, Patino, Anthony, V. Laric, Michael, A. Pitta, Dennis, Imparato, Nicholas
Publikováno v:
Journal of Product & Brand Management, 2014, Vol. 23, Issue 1, pp. 55-61.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2013-0353
Publikováno v:
Journal of Consumer Marketing, 2014, Vol. 31, Issue 1, pp. 2-12.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-10-2013-0733
Autor:
Kaltcheva, Velitchka D. a, ⁎, Winsor, Robert D. a, 1, Patino, Anthony a, 2, Shapiro, Stewart b, 3
Publikováno v:
In Journal of Business Research July 2013 66(7):809-815
Autor:
Kaltcheva, Velitchka D.1 vkaltche@exchange.sba.miami.edu, Weitz, Barton A.2,3 bart.weitz@cba.ufl.edu
Publikováno v:
Journal of Marketing. Jan2006, Vol. 70 Issue 1, p107-118. 12p. 1 Diagram, 3 Charts, 1 Graph.
Publikováno v:
In Journal of Business Research April 2013 66(4):525-532
Publikováno v:
Journal of Research in Interactive Marketing, 2013, Vol. 7, Issue 4, pp. 295-311.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-01-2013-0009
Front-of-package product labels: influences of varying nutritional food labels on parental decisions
Publikováno v:
Journal of Product & Brand Management, 2013, Vol. 22, Issue 5/6, pp. 352-361.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2013-0298
Publikováno v:
Journal of Consumer Marketing, 2012, Vol. 29, Issue 2, pp. 156-162.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363761211206401
Publikováno v:
Journal of Marketing Theory and Practice, 2010 Jan 01. 18(1), 5-22.
Externí odkaz:
http://dx.doi.org/10.2753/MTP1069-6679180101