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pro vyhledávání: '"Kalpana J. Chaturvedi"'
Autor:
Kalpana J. Chaturvedi, Y.S. Rajan
Publikováno v:
International Journal of Technology Management. 19:788
The dramatic changes in consumption and consumer patterns together with the growth of international mega brand products have put heavy pressure on industry to change its way of doing business, especially its New Product Development (NPD). Strategies