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Publikováno v:
Trakia Journal of Science. 14:267-274
The purpose of the article is to investigate the usage of rhetorical figures in Bulgarian advertising slogans. The research method includes gathering randomly selected advertising slogans in three media – magazines, internet and TV. The slogans in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b1e990b336fe94a77c9b349b64cfd2e
https://doi.org/10.15547/tjs.2016.03.012
https://doi.org/10.15547/tjs.2016.03.012
Autor:
Stern, Lesa A., Callister, Mark
Publikováno v:
Journal of Current Issues & Research in Advertising (Routledge); 2020, Vol. 41 Issue 1, p71-87, 17p