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pro vyhledávání: '"Kalburan, Cetin"'
Autor:
Kalburan Cetin, Hasiloglu Selcuk Burak
Publikováno v:
Present Environment and Sustainable Development, Vol 12, Iss 2, Pp 233-245 (2018)
In green marketing, it is crucial for businesses to decide first to whether the environmental benefits of the product or its individual benefits should be emphasized. Knowing the environmental behaviors of those who prefer these products in their dai
Externí odkaz:
https://doaj.org/article/71c8c341c464489a96d6a8cdf91fd6f8
Environmental problems have been increasingly relevant for consumers and companies. Consumers with strong ecocentric attitudes prefer to purchase green products. Companies that are aware of the change develop new marketing strategies. Some of these c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ac6bf6109f976582d0010ea3fcf735d4
https://hdl.handle.net/11499/48803
https://hdl.handle.net/11499/48803
Akademický článek
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