Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Kajenthiran Konalingam"'
Publikováno v:
Society and Business Review. 18:321-344
Purpose This study aims to investigate the complex relationship between corporate social responsibility (CSR) dimensions and customer loyalty. In particular, this study suggested an intervening process through customer perceived value, which makes ba
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f50119700fe0897cfdcbf92b2afbde1
https://doi.org/10.1108/sbr-05-2022-0137
https://doi.org/10.1108/sbr-05-2022-0137
Publikováno v:
Services Marketing Quarterly. 43:445-465
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6c67e9b1b03873d98e63c6acaf0f455
https://doi.org/10.1080/15332969.2021.1997504
https://doi.org/10.1080/15332969.2021.1997504
Publikováno v:
Business Management and Strategy. 8:45
Enhancing customer loyalty serves as a basic strategy for gaining competitive advantage in the banking industry and enables bankers to make a loyal customer base. The purpose of this work is to propose and empirically investigate a comprehensive mech
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a80997cb12e08e3090d8f2a3490a5590
https://doi.org/10.5296/bms.v8i2.12054
https://doi.org/10.5296/bms.v8i2.12054