Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Kajanan Sangaralingam"'
Publikováno v:
2022 IEEE International Conference on Big Data (Big Data).
Publikováno v:
2022 IEEE International Conference on Big Data (Big Data).
Publikováno v:
BigDataSE
Look-alike modeling (LAM) is a well-adopted practice in the marketing industry to reach the right audience or target users of specific interests who fits the profile of a potential customer. In this paper, we propose a goal-driven LAM (GLAM) approach
Publikováno v:
IEEE BigData
Identifying valuable customers as well as retaining them has become key component for any business to succeed in this competitive market. Businesses have also realized that relying solely on its own transactional data, might not be sufficient any lon
Suspicious Location Detection Using Trajectory Analysis & Location Backfilling – A Scalable Approach
Publikováno v:
IEEE BigData
The increasing availability of GPS-embedded devices has introduced a new dimension in digital market especially location-based services. In practice, the location data is used to understand and predict consumer mobility behavior and trend for various
Publikováno v:
IEEE BigData
In the era of digital marketing, it is imperative for brands to reach target segment precisely to maximize their marketing ROI. In most cases, the target segments are created based on broad demographic and psychographic traits without any knowledge o
Publikováno v:
IEEE BigData
Democratization of information access brought about by digital distribution has resulted in two contradictory phenomena: the ability to personalize consumer experience, and greater anonymity of users. These intensify when information is consumed on m
Autor:
Kajanan, Sangaralingam (AUTHOR), Bao, Yang (AUTHOR), Datta, Anindya (AUTHOR), VanderMeer, Debra (AUTHOR), Dutta, Kaushik (AUTHOR)
Publikováno v:
Journal of the Association for Information Science & Technology. May2014, Vol. 65 Issue 5, p1058-1075. 18p.
Publikováno v:
IEEE BigData
Many telecommunication companies today have actively started to transform the way they do business, going beyond communication infrastructure providers are repositioning themselves as data-driven service providers to create new revenue streams. In th
Publikováno v:
IEEE BigData
Push Notification (PN) and Personalized Push Notifications (PPN) are key contemporary topics in mobile app industry today. Push notifications provide a viable content recommendation channel which complements in-app recommendation in mobile apps. Ther