Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Kaj Storbacka"'
Autor:
Suvi Nenonen, Kaj Storbacka
Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with t
Publikováno v:
Industrial Marketing Management. 107:A1-A10
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c6f9a4dde5923c694a6f9dbd90c38b4
https://doi.org/10.1016/j.indmarman.2022.09.028
https://doi.org/10.1016/j.indmarman.2022.09.028
Autor:
Emma Storbacka, Kaj Storbacka
Publikováno v:
NIM Marketing Intelligence Review. 14:31-35
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f75e612db0f7ae3a9b5aac1dffdf1de8
https://doi.org/10.2478/nimmir-2022-0014
https://doi.org/10.2478/nimmir-2022-0014
Autor:
Kaj Storbacka, Suvi Nenonen
Publikováno v:
AMS Review. 11:336-353
There is an increasing managerial and scholarly interest in the agential efforts of firms, consumers, public actors, and various collectives to influence market formation and transformation. Determining the essence of market-shaping requires an under
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b119e37a3758e1235b2ed26d324203c
https://doi.org/10.1007/s13162-021-00209-9
https://doi.org/10.1007/s13162-021-00209-9
Autor:
Kaj Storbacka, Suvi Nenonen
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:337-353
Viewing markets as socially constructed, and thus consciously reconstructable value-creating systems, opens interesting avenues for managerial practice. Strategic decisions regarding markets are no...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3233c98d79cbb1f16557c5c67f4a4da2
https://doi.org/10.1080/21639159.2020.1808836
https://doi.org/10.1080/21639159.2020.1808836
Publikováno v:
Journal of Business & Industrial Marketing. 36:1116-1129
PurposeFirms transforming from a product supplier into a solution provider need to develop entirely new organizational capabilities or re-configure existing ones. This paper aims to conceptualize solution business fitness (SBF) as a construct that ca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f22258be561825456934f6892b3b778c
https://doi.org/10.1108/jbim-06-2020-0297
https://doi.org/10.1108/jbim-06-2020-0297
Autor:
Ted Moser, Kaj Storbacka
Publikováno v:
AMS Review
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c91f5b6bafd6cdf0c9ae3bfb65b74ee7
http://europepmc.org/articles/PMC7587521
http://europepmc.org/articles/PMC7587521
Publikováno v:
Industrial Marketing Management
This positioning paper is informed by our judgment that the mainstream research on business marketing and marketing in general is losing its relevance and vigor because it views business environments as narrow “markets” and focuses primarily on d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9bba7e9e81307cd3725d3bf81cc03966
https://doi.org/10.1016/j.indmarman.2020.07.013
https://doi.org/10.1016/j.indmarman.2020.07.013
Autor:
Kaj Storbacka, Suvi Nenonen
Publikováno v:
Industrial Marketing Management
In addition to being resilient and adaptive, firms should also utilize shocks such as COVID-19 to generate new business opportunities. Two processes make markets and other economic systems more malleable during times of crises: (1) as the stasis of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb0e99ba273e1285cd480c1a869bc1cc
https://doi.org/10.1016/j.indmarman.2020.05.022
https://doi.org/10.1016/j.indmarman.2020.05.022
Autor:
Kaj Storbacka, Suvi Nenonen
Publikováno v:
Journal of Service Management Research. 4:170-184
In reconnecting marketing to more plastic and malleable markets, we need more understanding about market evolution. In this research we explore how to assess the state of a market, and how the roles of a market-shaping actor vary depending on this st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1024709fbc26086a31202ca86d76fa50
https://doi.org/10.15358/2511-8676-2020-2-3-170
https://doi.org/10.15358/2511-8676-2020-2-3-170