Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Kaitlin Woolley"'
Publikováno v:
Journal of Marketing Research. 60:425-448
Companies vary on oft-publicized size metrics (number of employees, revenue). Do consumers prefer otherwise identical products made by larger or smaller companies? The answer hinges on whether consumers perceive the products as low-tech or high-tech.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b928160c5e3b1f629e9e70bb37bdd445
https://doi.org/10.1177/00222437221124857
https://doi.org/10.1177/00222437221124857
Autor:
Kaitlin Woolley, Ayelet Fishbach
Publikováno v:
Goal Systems Theory ISBN: 0197687466
Intrinsic motivation results from the strong association between an activity (means) and its end goal; it occurs when the means and the ends collide. This chapter details this structural perspective on intrinsic motivation, specifically the means–e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e8e0ca13d355d2ba58836ff4a593ef2
https://doi.org/10.1093/oso/9780197687468.003.0004
https://doi.org/10.1093/oso/9780197687468.003.0004
Publikováno v:
Customer Needs and Solutions. 9:60-65
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed883bf5d10afcae55cae8560b928075
https://doi.org/10.1007/s40547-022-00129-0
https://doi.org/10.1007/s40547-022-00129-0
Autor:
Jessica Jee Won Paek, Kaitlin Woolley, Ilana Brody, Melanie Brucks, Lauren Eskreis-Winkler, Hengchen Dai, Eda Erensoy, Grainne Fitzsimons, Jana Gallus, Szu-chi Huang
Publikováno v:
Academy of Management Proceedings. 2022
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::098d09dce0bc8ee9a1aa744a5aace6f9
https://doi.org/10.5465/ambpp.2022.10049symposium
https://doi.org/10.5465/ambpp.2022.10049symposium
Publikováno v:
Organizational Behavior and Human Decision Processes. 164:52-67
The current research examines the link between subjective preferences and humanity. Six studies (n = 2920) find that people dehumanize others who are perceived to lack subjective preference. Establishing the basic effect, a person without preferences
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6492bd91635086dd3cb17ed5e97163c7
https://doi.org/10.1016/j.obhdp.2021.01.002
https://doi.org/10.1016/j.obhdp.2021.01.002
Autor:
Kaitlin Woolley, Marissa Sharif
Publikováno v:
Journal of Marketing Research. 58:539-558
A series of controlled experiments examine how the strategy of incentivizing reviews influences consumers’ expressions of positivity. Incentivized (vs. unincentivized) reviews contained a greater proportion of positive relative to negative emotion
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9dae036685b063063051873126808ccf
https://doi.org/10.1177/00222437211010439
https://doi.org/10.1177/00222437211010439
Autor:
Geoffrey Fisher, Kaitlin Woolley
Publikováno v:
Journal of Marketing Research. :002224372311708
Consumers differ in the extent to which brands drive their choices. The current research investigated the psychology underlying such decisions by using a cursor-tracking paradigm that captures consumers’ decision-making processes in real-time. Resu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5807d20b955d3d80bd0afcf0bd2c3397
https://doi.org/10.1177/00222437231170838
https://doi.org/10.1177/00222437231170838
Autor:
Peggy J. Liu, Kaitlin Woolley
Publikováno v:
Journal of Consumer Research. 48:147-168
Consumers often form calorie estimates. How consumers estimate calories can systematically bias their calorie assessments. We distinguish between magnitude estimates—when consumers judge whether something has “very few” to “many” calories
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1dbd631b650faeaacd33714a4edbc86
https://doi.org/10.1093/jcr/ucaa059
https://doi.org/10.1093/jcr/ucaa059
Autor:
Jane L. Risen, Kaitlin Woolley
Publikováno v:
Journal of Consumer Research. 47:675-697
More information is available today than ever before, yet at times consumers choose to avoid it. Even with useful information (I should find out), people may prefer ignorance (But I don’t want to). Seven studies (N = 4,271) and five supplemental st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3253946cfe16ed4c068dfa4a628ce0c0
https://doi.org/10.1093/jcr/ucaa030
https://doi.org/10.1093/jcr/ucaa030
Autor:
Marissa Sharif, Kaitlin Woolley
Publikováno v:
Journal of Consumer Research. 47:608-630
Consumers monitor their goal progress to know how much effort they need to invest to achieve their goals. However, the factors influencing consumers’ goal progress monitoring are largely unexamined. Seven studies (N = 8,409) identified categorizati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e634846bde6ce15e68660455b3dc909
https://doi.org/10.1093/jcr/ucaa022
https://doi.org/10.1093/jcr/ucaa022