Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Kaitlin Woolley"'
Publikováno v:
Journal of Marketing Research. 60:425-448
Companies vary on oft-publicized size metrics (number of employees, revenue). Do consumers prefer otherwise identical products made by larger or smaller companies? The answer hinges on whether consumers perceive the products as low-tech or high-tech.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b928160c5e3b1f629e9e70bb37bdd445
https://doi.org/10.1177/00222437221124857
https://doi.org/10.1177/00222437221124857
Autor:
Kaitlin Woolley, Ayelet Fishbach
Publikováno v:
Goal Systems Theory ISBN: 0197687466
Intrinsic motivation results from the strong association between an activity (means) and its end goal; it occurs when the means and the ends collide. This chapter details this structural perspective on intrinsic motivation, specifically the means–e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e8e0ca13d355d2ba58836ff4a593ef2
https://doi.org/10.1093/oso/9780197687468.003.0004
https://doi.org/10.1093/oso/9780197687468.003.0004
Publikováno v:
Customer Needs and Solutions. 9:60-65
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed883bf5d10afcae55cae8560b928075
https://doi.org/10.1007/s40547-022-00129-0
https://doi.org/10.1007/s40547-022-00129-0
Autor:
Kaitlin Woolley, Marissa Sharif
Publikováno v:
Journal of Marketing Research. 59:453-471
Consumers often become “stuck in a rabbit hole” when consuming media. They may watch several YouTube videos in the same category or view several thematically similar artistic images on Instagram in a row, finding it difficult to stop. What causes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da552d7adc729ea5917501c3b540f8fd
https://doi.org/10.1177/00222437211055403
https://doi.org/10.1177/00222437211055403
Autor:
Ayelet Fishbach, Kaitlin Woolley
Publikováno v:
Annual Review of Organizational Psychology and Organizational Behavior. 9:339-363
Intrinsic motivation (IM) is key for persistence at work. When they are intrinsically motivated, people experience work activities as an end in itself, such that the activity and its goal collide. The result is increased interest and enjoyment of wor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::025fb9174bd7d442f55ce8a1656c5460
https://doi.org/10.1146/annurev-orgpsych-012420-091122
https://doi.org/10.1146/annurev-orgpsych-012420-091122
Autor:
Paul E Stillman, Kaitlin Woolley
Publikováno v:
Journal of Consumer Research.
What motivates consumers to avoid unhealthy behaviors (e.g., consuming sugar, energy drinks, and fast food)? Traditional interventions and lay intuition suggest that to motivate themselves, consumers can consider the negative long-term health consequ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8e9db7086a4f4f53af008c33cebbabe
https://doi.org/10.1093/jcr/ucad004
https://doi.org/10.1093/jcr/ucad004
Autor:
Jessica Jee Won Paek, Kaitlin Woolley, Ilana Brody, Melanie Brucks, Lauren Eskreis-Winkler, Hengchen Dai, Eda Erensoy, Grainne Fitzsimons, Jana Gallus, Szu-chi Huang
Publikováno v:
Academy of Management Proceedings. 2022
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::098d09dce0bc8ee9a1aa744a5aace6f9
https://doi.org/10.5465/ambpp.2022.10049symposium
https://doi.org/10.5465/ambpp.2022.10049symposium
Publikováno v:
Organizational Behavior and Human Decision Processes. 164:52-67
The current research examines the link between subjective preferences and humanity. Six studies (n = 2920) find that people dehumanize others who are perceived to lack subjective preference. Establishing the basic effect, a person without preferences
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6492bd91635086dd3cb17ed5e97163c7
https://doi.org/10.1016/j.obhdp.2021.01.002
https://doi.org/10.1016/j.obhdp.2021.01.002
Autor:
Kaitlin Woolley, Marissa Sharif
Publikováno v:
Journal of Marketing Research. 58:539-558
A series of controlled experiments examine how the strategy of incentivizing reviews influences consumers’ expressions of positivity. Incentivized (vs. unincentivized) reviews contained a greater proportion of positive relative to negative emotion
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9dae036685b063063051873126808ccf
https://doi.org/10.1177/00222437211010439
https://doi.org/10.1177/00222437211010439
Autor:
Geoffrey Fisher, Kaitlin Woolley
Publikováno v:
Journal of Marketing Research. :002224372311708
Consumers differ in the extent to which brands drive their choices. The current research investigated the psychology underlying such decisions by using a cursor-tracking paradigm that captures consumers’ decision-making processes in real-time. Resu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5807d20b955d3d80bd0afcf0bd2c3397
https://doi.org/10.1177/00222437231170838
https://doi.org/10.1177/00222437231170838