Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Kaabachi, Souheila"'
Publikováno v:
Gestion 2000. jan/feb2024, Vol. 41 Issue 1, p127-173. 47p.
Autor:
Kaabachi, Souheila1 (AUTHOR), Mrad, Selima Ben2 (AUTHOR) sbenmrad@nova.edu, Charfi, Ahmed Anis3 (AUTHOR), Kpossa, Monyédodo Régis4 (AUTHOR), Leary, Bay O'2 (AUTHOR)
Publikováno v:
Journal of Marketing Analytics. Dec2024, Vol. 12 Issue 4, p888-908. 21p.
Publikováno v:
International Journal of Bank Marketing, 2019, Vol. 38, Issue 2, pp. 501-528.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2019-0119
Publikováno v:
Revue des Sciences de Gestion. mai-aug2023, Issue 321/322, p53-68. 16p.
Publikováno v:
International Journal of Bank Marketing, 2019, Vol. 37, Issue 2, pp. 507-530.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-12-2017-0270
Publikováno v:
International Journal of Bank Marketing, 2017, Vol. 35, Issue 6, pp. 903-924.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-09-2016-0140
Publikováno v:
Gestion 2000. 2022, Vol. 39 Issue 1, p147-174. 28p.
Autor:
Kaabachi, Souheila, Obeid, Hassan
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 7, pp. 1069-1091.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-02-2015-0020
Autor:
Kaabachi, Souheila1 (AUTHOR), Ben Mrad, Selima2 (AUTHOR), Barreto, Tais2 (AUTHOR) tbarreto@nova.edu
Publikováno v:
Journal of Marketing Analytics. Sep2022, Vol. 10 Issue 3, p219-231. 13p.
This study extends celebrity endorsement and influencer endorsement to financial brand communication and explores the Generation Z (Gen-Z) attitudes toward financial advertising using an endorsement strategy. We investigate the effect of endorser typ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______166::9e8da1cb3fed294eea61c48147f8bdb7
https://hal.science/hal-03767446
https://hal.science/hal-03767446
