Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Ka-shing Woo"'
Autor:
Ka-shing Woo, Bobbie Chan
Publikováno v:
Annals of Tourism Research. 80:102850
The “service with a smile” mantra has been universally proclaimed in the West for its enhanced effect on customer affect and service outcomes. It is replicated in Chinese culture and extended to include repeated down-nods as a prevailing but unde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29236ce938a3ba5af7cda343fcf34d87
https://doi.org/10.1016/j.annals.2019.102850
https://doi.org/10.1016/j.annals.2019.102850
Autor:
Ka-Shing Woo1, Fock, Henry K.Y.2
Publikováno v:
Service Industries Journal. Jul99, Vol. 19 Issue 3, p162-174. 13p. 3 Charts.
Publikováno v:
Journal of Advertising. 35:103-113
In recent years, affinity-marketing strategy has been widely used by for-profit organizations, particularly financial institutions, to leverage the goodwill and endorsement of affinity groups to promote their service offerings to group members. Howev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4bf0fd28a7150b329f7f351e0e598d4
https://doi.org/10.2753/joa0091-3367350307
https://doi.org/10.2753/joa0091-3367350307
Autor:
Christine Ennew, Ka-shing Woo
Publikováno v:
Journal of Business Research. 58:1178-1185
Previous studies of service quality have typically been based on the theoretical frameworks associated with the Nordic and the American schools of thought. However, research in both traditions tends to examine service quality issues from a consumer s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbcb4799c30e38aa801f63ec5854ec8c
https://doi.org/10.1016/j.jbusres.2004.05.003
https://doi.org/10.1016/j.jbusres.2004.05.003
Publikováno v:
European Journal of Marketing. 39:33-53
PurposeThis study investigates the synergetic impact of joint marketing collaboration between a bank and an affinity organisation on their affinity credit card holders' behaviours. Seeks to identify the sources of the influence of the alliance partne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cfb19afae5c28bd56d05de026866cb98
https://doi.org/10.1108/03090560510572007
https://doi.org/10.1108/03090560510572007
Autor:
Christine Ennew, Ka-shing Woo
Publikováno v:
European Journal of Marketing. 38:1252-1271
Although relationship quality is recognized as a central construct in the relationship marketing literature, relatively little attention has been paid to the issues of: the dimensions of relationship quality, and the directional relationship between
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b643ad049b2e4ae254379ceff49721c
https://doi.org/10.1108/03090560410548960
https://doi.org/10.1108/03090560410548960
Autor:
Ka-shing Woo, Henry Fock
Publikováno v:
Journal of Services Marketing. 18:187-197
The axiom that “the customer is always right” is no longer valid when companies realize that some of their customers are not right at all. Paying too much attention to these so‐called “wrong” customers may jeopardize a company's survival an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca5f0b4e7b5c018b6a6e6b80926d9884
https://doi.org/10.1108/08876040410536495
https://doi.org/10.1108/08876040410536495
Autor:
Ka-Shing Woo, Noel Y.M. Siu
Publikováno v:
Journal of Segmentation in Marketing. 3:43-60
Research on service quality and market segmentation for not-for-profit organizations is scarce. This paper addresses this issue with specific focus on religious services. This study measures quality perceptions of religious services and possible mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::267258868459d44d0ec37647e51cd67e
https://doi.org/10.1300/j142v03n02_04
https://doi.org/10.1300/j142v03n02_04
Autor:
Ka‐shing Woo
Publikováno v:
Marketing Intelligence & Planning. 16:418-424
This study highlights some empirical considerations when using service quality as a basis for market segmentation. Past studies have been undertaken using customers’ expectations and service quality attribute importance for deriving segments and th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f6cd10db69d27c0fd271646b90ec8bb
https://doi.org/10.1108/02634509810244435
https://doi.org/10.1108/02634509810244435
Autor:
Ka-Shing Woo
Publikováno v:
Journal of Customer Service in Marketing & Management. 4:31-45
The emphasis of quality in distance education in the last decade tended to place on operational efficiency under the concepts of quality control and quality assurance. This tendency has shifted towards a student's perspective in the wake of greater c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4e3dea7ed78fb20665ff1c722b63413e
https://doi.org/10.1300/j127v04n04_03
https://doi.org/10.1300/j127v04n04_03