Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions

Autor: Kpossa, Monyédodo Régis, Lick, Erhard

Publikováno v: In Journal of Retailing and Consumer Services January 2020 52

Sensory expectations generated by colours of red wine labels

Autor: Lick, Erhard, König, Bettina, Kpossa, Monyédodo Régis, Buller, Violetta

Publikováno v: In Journal of Retailing and Consumer Services July 2017 37:146-158

Celebrity Endorsement vs Influencer Endorsement for Financial Brands: What does Gen-Z think?

Autor: Kaabachi, Souheila, Kefi, Mohamed, Régis Kpossa, Monyédodo, Charfi, Ahmed

This study extends celebrity endorsement and influencer endorsement to financial brand communication and explores the Generation Z (Gen-Z) attitudes toward financial advertising using an endorsement strategy. We investigate the effect of endorser typ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______166::9e8da1cb3fed294eea61c48147f8bdb7
https://hal.science/hal-03767446

Fiches de thèses

Autor: Kpossa, Monyédodo Régis

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2013, 28 (1), pp.124-130. ⟨10.1177/0767370112475275⟩

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c7e1cb86588547cf62f418a232282477
https://hal.archives-ouvertes.fr/hal-02055400

Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry.

Autor: AZARKINA, Olga, KPOSSA, Monyédodo, LICK, Erhard

Publikováno v: Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics & Applied Informatics; 2014, Vol. 20 Issue 2, p23-30, 8p