Zobrazeno 1 - 10
of 55
pro vyhledávání: '"KIM, KIHYUN HANNAH"'
Autor:
Umashankar, Nita (AUTHOR) numashankar@sdsu.edu, Kim, Kihyun Hannah (AUTHOR), Reutterer, Thomas (AUTHOR)
Publikováno v:
Journal of Marketing. Sep2023, Vol. 87 Issue 5, p719-735. 17p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.
Autor:
Zor, Ozum (AUTHOR) ozum.zor@rutgers.edu, Kim, Kihyun Hannah (AUTHOR), Monga, Ashwani (AUTHOR)
Publikováno v:
Journal of Consumer Research. Oct2022, Vol. 49 Issue 3, p473-495. 23p. 1 Diagram, 4 Charts, 4 Graphs.
Publikováno v:
Journal of Marketing, 2019 Nov 01. 83(6), 93-112.
Externí odkaz:
https://www.jstor.org/stable/26973101
Autor:
KIM, KIHYUN HANNAH, KUMAR, V.
Publikováno v:
Journal of Marketing Research, 2018 Feb 01. 55(1), 48-68.
Externí odkaz:
https://www.jstor.org/stable/44879542
Publikováno v:
Journal of Marketing Research, 2017 Feb 01. 54(1), 27-43.
Externí odkaz:
https://www.jstor.org/stable/44878486
Supplemental material, sj-pdf-1-jmx-10.1177_00222429221148978 for Understanding Customer Participation Dynamics: The Case of the Subscription Box by Nita Umashankar, Kihyun Hannah Kim and Thomas Reutterer in Journal of Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87bc6d46ef7208f6186bec1fc1a612b3
Publikováno v:
Journal of Marketing Research, 2014 Dec 01. 51(6), 726-741.
Externí odkaz:
https://www.jstor.org/stable/43832330
Publikováno v:
Marketing Science, 2014 Sep 01. 33(5), 673-692.
Externí odkaz:
http://www.jstor.org/stable/24544799
Autor:
Hassler, Corinne M.K.1 (AUTHOR) corinne.m.k.hassler@uky.edu, Mende, Martin2 (AUTHOR) martin.mende@asu.edu, Scott, Maura L.3 (AUTHOR) maura.scott@asu.edu, Bolton, Lisa E.4 (AUTHOR) leb14@psu.edu
Publikováno v:
Journal of Marketing. Jan2025, Vol. 89 Issue 1, p19-38. 20p.
Autor:
Kim, Kihyun Hannah, Kumar, V.
Publikováno v:
Management and Business Review; March 2021, Vol. 1 Issue: 2 p87-93, 7p