Understanding the value process: Value creation in a luxury service context

Autor: Holmqvist, Jonas, Visconti, Luca M., Grönroos, Christian, Guais, Blandine, Kessous, Aurélie

Publikováno v: In Journal of Business Research November 2020 120:114-126

“From Prada to Nada”: Consumers and their luxury products: A contrast between second-hand and first-hand luxury products

Autor: Kessous, Aurélie, Valette-Florence, Pierre

Publikováno v: In Journal of Business Research September 2019 102:313-327

Quand les marques de luxe utilisent des matériaux recyclés: regards croisés entre consommateurs et professionnels sur un effet de transgression.

Autor: Fournaise, Thérèse¹ therese.fournaise@iae-aix.com, Kessous, Aurélie¹ aurelie.kessous@iae-aix.com, Valette-Florence, Pierre² pvalette@grenoble-iae.fr

Publikováno v: Décisions Marketing. Apr2023, Vol. 110 Issue 2, p57-216. 54p.

Are consumers sensitive to large retailers' sustainable practices? A semiotic analysis in the French context

Autor: Kessous, Aurélie, Boncori, Anne-Laure, Paché, Gilles

Publikováno v: In Journal of Retailing and Consumer Services September 2016 32:117-130

Consommation [Ostentatoire] Socialement Responsable : le comportement paradoxal d'une parade raisonnée

Autor: IANNI, Nadège, Kessous, Aurélie, Valette-Florence, Pierre

Publikováno v: AFMcongrès international 2023
Responsabilités et pratiques du marketing-39ème congés international de l'AFM
Responsabilités et pratiques du marketing-39ème congés international de l'AFM, Association Française de Marketing-AFM, May 2023, Vannes, France

International audience; This paper is introducing the conceptualisation of socially responsible ostentatious consumption. The primary concept of ostentation, which is historically associated with luxury, was extended to socially responsible categorie

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3430::647790a30cf45b82afe4a29521971533
https://hal.science/hal-04056863/document