Zobrazeno 1 - 7
of 7
pro vyhledávání: '"KAKUDA, Nakaya"'
Publikováno v:
Journal of Product & Brand Management, 2021, Vol. 31, Issue 1, pp. 127-148.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-05-2020-2889
Publikováno v:
In Journal of Business Research September 2017 78:261-267
This research examines how different color packaging influences consumer evaluation of medicine vs. supplements vs. vaccines
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96fe74bdb400c55bf35007aae8d50301
Autor:
YU, Jinjun, KAKUDA, Nakaya
We aim to examine whether social media platform types will influence consumers' intention to like or comment on online information.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6448945a30395d9a97cc76f7f94b6d65
Autor:
KAKUDA, Nakaya
This study examines how novelty perception of new product introduction would be influenced by visual complexity. The study hypothesizes the mediation effect of arousal and the moderation effect of self-construal. Visual complexity is distinguished as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61be1aff4f28653b232b78ebc31a675d
Autor:
YU, Jinjun, KAKUDA, Nakaya
We aim to examine whether social media platform types will influence consumers' intention to like or comment on online information.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e9df9bfc7a390ae17aa89be526c8601
Autor:
KAKUDA, Nakaya
This study examines how novelty perception of new product introduction would be influenced by visual complexity. The study hypothesizes the mediation effect of arousal and the moderation effect of self-construal. This study also distinguished the sha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f44de812ee8190e5c33f1e3c92e5f645