Zobrazeno 1 - 10
of 21
pro vyhledávání: '"K. Damon Aiken"'
Publikováno v:
Business Communication Research and Practice. 6:4-14
Publikováno v:
The International Journal of Sport and Society. 12:105-122
Publikováno v:
Sport Marketing Quarterly. 29:256-268
While previous research has found support for the existence of tanking in professional sport, attitudinal complexities surrounding the phenomenon have yet to be investigated. This study utilized Amazon’s Mechanical Turk service to obtain a national
Publikováno v:
Journal of Business Ethics Education. 14:69-92
Publikováno v:
Marketing Education Review. 27:39-50
This research empirically tests collaborative course development (CCD)—a pedagogy presented in the 2016 Marketing Education Review Special Issue on Teaching Innovations. A team of researchers taught experimental courses using CCD methods (employing
Publikováno v:
Marketing Education Review. 26:57-62
A pressing issue for educators is the difficulty in fostering engagement and vesting students in courses. A new pedagogical model labeled Collaborative Course Development (CCD) has evolved as a viable solution. CCD not only allows students to be acti
Publikováno v:
Journal of Internet Commerce. 13:89-115
This study provides a foundational international investigation into source influence effects of Internet trustmarks (i.e., any licensed third-party mark, logo, picture, or symbol presented in an effort to dispel consumers' concerns about privacy and
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 15:2-14
This paper investigates the brand personality dimensions associated with professional sports teams and the personality dimensions of the cities they call home. Two studies evaluate ten National Football League teams and their respective homes, with d
Autor:
Vincent J. Pascal, K. Damon Aiken
Publikováno v:
The International Journal of Sport and Society. 3:107-121
Autor:
Sang Uk Kim, K. Damon Aiken
Publikováno v:
Journal of Product Research. 30:149-159