Zobrazeno 1 - 2
of 2
pro vyhledávání: '"K. Dale Foster"'
Publikováno v:
Journal of Advertising Research. 41:57-70
Some have argued that traditional principles of mass media advertising do not apply on the web. We present an empirical study that contradicts this assertion. Our findings suggest that advertisers need not take full advantage of the enhanced capabili
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e385c522756692a81273581f4d9beae
https://doi.org/10.2501/jar-41-4-57-70
https://doi.org/10.2501/jar-41-4-57-70
Publikováno v:
Journal of Advertising Research. 41:71-81
We replicate, using adult web users, a study comparing advertising effectiveness and content evaluation in print and on the web (Gallagher, Foster, and Parsons, 2000). As in the original study involving students, the replication found that advertisin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a9eae900be674aa2c6ad9146132a85c
https://doi.org/10.2501/jar-41-4-71-81
https://doi.org/10.2501/jar-41-4-71-81