Zobrazeno 1 - 10
of 10
pro vyhledávání: '"K. Chris Cox"'
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 4, pp. 587-602.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-04-2015-0056
Autor:
Michael A. Harris, Pilsik Choi, Carolyn Findley Musgrove, K. Chris Cox, Kathryn W. Ernstberger
Publikováno v:
Journal of Education for Business. 94:139-147
The majority of master of business administration (MBA) students are presently enrolled in part-time programs, yet little is known about their preferences, perspectives, and program selection proce...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a253675b0e180c16ce3993a2d9936bd1
https://doi.org/10.1080/08832323.2018.1491823
https://doi.org/10.1080/08832323.2018.1491823
Publikováno v:
Services Marketing Quarterly. 39:277-292
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::385259dd540c1dce66b44d8bd069f670
https://doi.org/10.1080/15332969.2018.1514794
https://doi.org/10.1080/15332969.2018.1514794
Publikováno v:
International Journal of Bank Marketing. 34:587-602
Purpose – The prevailing mindset is that younger people value and more readily adopt technology. The purpose of this paper is to determine if this is true with respect to banking practices. Design/methodology/approach – A survey was conducted to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17c9b5da507e9053279270397761889f
https://doi.org/10.1108/ijbm-04-2015-0056
https://doi.org/10.1108/ijbm-04-2015-0056
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
In the 1990s, some called it the issue of the decade (Kirkpatick 1990; Roberts 1996). In this new millennium, it continues to grow in importance as issues such as global warming are further highlighted. Many companies have begun to use green marketin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1abef3a094b0db948f4452b7c3793b6a
https://doi.org/10.1007/978-3-319-26647-3_206
https://doi.org/10.1007/978-3-319-26647-3_206
Autor:
K. Chris Cox, Frank Wadsworth
Publikováno v:
Journal of Marketing Channels. 18:43-55
The probability of success for franchisee investors in U.S. franchise systems varies greatly by system. Drawing from information and data available in the Uniform Franchise Offering Circular documents from 239 franchise systems registered in Indiana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af996770c86c8d5d25655d826661f157
https://doi.org/10.1080/1046669x.2011.533111
https://doi.org/10.1080/1046669x.2011.533111
Publikováno v:
Communication Monographs. 65:108-125
Using the Heuristic‐Systematic Model as a theoretical basis, this study replicates, extends, and integrates previous research on communication modality (i.e., print vs. audio vs. audiovisual) and power of language style (POS). Specifically, it focu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7cf761a30fcebeefd9f2f3e14d8b44c5
https://doi.org/10.1080/03637759809376440
https://doi.org/10.1080/03637759809376440
Publikováno v:
Journal of Applied Business Research (JABR). 25
Previous marketing literature suggests that unique marketing strategies are needed for each American generation (Moschis, 2003). The differences between the generational age cohorts are based upon values, preferences, and behaviors unique to each gen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32a30fedf30374847b46740994f5e04f
https://doi.org/10.19030/jabr.v25i6.991
https://doi.org/10.19030/jabr.v25i6.991
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.
Akademický článek
Tento výsledek nelze pro nepřihlášené uživatele zobrazit.
K zobrazení výsledku je třeba se přihlásit.
K zobrazení výsledku je třeba se přihlásit.