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Autor:
Kühn, Stefanie Wilhelmina
Since the retail industry is marked by intense competition, retailers must examine the factors influencing the buying behaviour of their targeted consumers and ensure that they formulate a retail strategy that contributes to a pleasant consumer retai
Externí odkaz:
http://hdl.handle.net/10394/4282
Publikováno v:
European Business Review, 2019, Vol. 31, Issue 3, pp. 286-288.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EBR-02-2019-0016
Akademický článek
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Autor:
Kühn, Stefanie Wilhelmina
PhD (Marketing Management), North-West University, Potchefstroom Campus, 2016 Subdued economic conditions, increased competition and product parity have forced clothing retailers to augment their customer loyalty by following relationship marketing s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0894b90312bd39dd8bbfaaec612b3e4d
https://hdl.handle.net/10394/21080
https://hdl.handle.net/10394/21080
Autor:
Kühn, Stefanie Wilhelmina
Thesis (M.Com. (Business Management)--North-West University, Potchefstroom Campus, 2010. Since the retail industry is marked by intense competition, retailers must examine the factors influencing the buying behaviour of their targeted consumers and e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::361b430ac6896b84ab4a1e983e86c999
https://hdl.handle.net/10394/4282
https://hdl.handle.net/10394/4282