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pro vyhledávání: '"Kühn, Stefanie"'
Autor:
Kühn, Stefanie Wilhelmina
Since the retail industry is marked by intense competition, retailers must examine the factors influencing the buying behaviour of their targeted consumers and ensure that they formulate a retail strategy that contributes to a pleasant consumer retai
Externí odkaz:
http://hdl.handle.net/10394/4282
Autor:
Kühn, Stefanie1 (AUTHOR) skuhn@sun.ac.za, Boshoff, Christo1 (AUTHOR)
Publikováno v:
Journal of Strategic Marketing. Apr2023, Vol. 31 Issue 2, p471-497. 27p. 2 Color Photographs, 3 Diagrams, 8 Charts.
Publikováno v:
European Business Review, 2019, Vol. 31, Issue 3, pp. 286-288.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EBR-02-2019-0016