Zobrazeno 1 - 10
of 103
pro vyhledávání: '"K, Elrod"'
Autor:
Teresa M DesRochers, Danielle Nadeau, Katy A Lassahn, Ashley K Elrod, Natalie W Dance, Kimberly J Burgess, Aaron L Carlson, Melissa Millard, Michael J Wick, Kathryn M Appleton
Publikováno v:
Journal for ImmunoTherapy of Cancer, Vol 11, Iss Suppl 1 (2023)
Externí odkaz:
https://doaj.org/article/766d95c0b234474891756f460d0c7398
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-4 (2020)
Abstract Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations
Externí odkaz:
https://doaj.org/article/a36ee0a77bee45b38d522bca27c09aa4
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-5 (2020)
Abstract Background Successful patient engagement pursuits naturally require healthcare providers to possess a detailed understanding of their target audiences, with one of the most important processes to comprehend being the manner in which they lea
Externí odkaz:
https://doaj.org/article/8b382429c2344df4967b056cfe324302
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-6 (2020)
Abstract Background Personal selling—the use of sales agents to personally deliver messages to target audiences—is often not the first conveyance pathway that comes to mind when thinking about marketing communications in the health services indus
Externí odkaz:
https://doaj.org/article/ca9ee45d8a274ad7b962bf07483ae5a9
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-8 (2020)
Abstract Background Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients.
Externí odkaz:
https://doaj.org/article/03559bbd3cf9417bb0b804113d41e270
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-4 (2020)
Abstract Background Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and medical establishments for growth and prosperity. Many conveyance mechanisms are at th
Externí odkaz:
https://doaj.org/article/d2bf5c414ef74f308d5d01cfd8a12fce
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-6 (2020)
Abstract Background When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct
Externí odkaz:
https://doaj.org/article/30a47ffcfdf947fea60da45997090a31
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-5 (2020)
Abstract Background Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including
Externí odkaz:
https://doaj.org/article/a27fa1f00ebe459a93b1cdff6a7ff612
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-7 (2020)
Abstract Background Public relations—a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages—historically has served as the communicative workhorse of the health services industry,
Externí odkaz:
https://doaj.org/article/2576043636e14f52b78ba4152fe9a65a
Sales promotion in health and medicine: using incentives to stimulate patient interest and attention
Autor:
James K. Elrod, John L. Fortenberry
Publikováno v:
BMC Health Services Research, Vol 20, Iss S1, Pp 1-8 (2020)
Abstract Background Sales promotion—the use of incentives to encourage patronage—is a staple of marketing communications in the health services industry. Sales promotion applications commonly used by health services organizations include free sam
Externí odkaz:
https://doaj.org/article/ac4733f273b74032b0b2bc53e3e7a59f