Zobrazeno 1 - 10
of 103
pro vyhledávání: '"Jyh-Shen Chiou"'
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market
Publikováno v:
International Journal of Bank Marketing. 41:971-988
PurposeThis study aims to propose an integrated view and emphasize the importance of bank intangible value binding in customers' robo-advisory adoption. It explores the relationship between robo-advisors and traditional banking and defines the role o
Publikováno v:
International Marketing Review. 37:493-514
Purpose The purpose of this paper is to investigate the effect of original equipment manufacturing (OEM) suppliers’ electronic integration with global customers on their capability widening, following the literature on electronic integration, firm
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
The purposes of this study are to explore the effect of consumers’ asset specificity sensitivity (CASS) on mobile payment adoption, to explain this effect by the mechanism of switching costs, and found the moderating effect of product compatibility
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4ca5a30e11ec2e5fc4f1ebb2738d896
https://doi.org/10.1007/978-3-030-39165-2_247
https://doi.org/10.1007/978-3-030-39165-2_247
Publikováno v:
Online Information Review. 42:630-646
Purpose To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibilit
Publikováno v:
Journal of Business Research. 90:171-185
Grounded in Social Exchange Theory (SET), this study is motivated by two unresolved issues. First, scholars find mixed results on how relationship duration facilitates business-to-business (B2B) trust. The lack of consensus results from the assumptio
Publikováno v:
Industrial Marketing Management. 67:174-184
Making asset specific investments without sufficient economic safeguards is usually seen as a poor managerial practice according to transaction cost economics. However, in practice, many suppliers still invest in asset specificity to satisfy their ma
Autor:
Cheng-Chieh Hsiao, Jyh-Shen Chiou
Publikováno v:
Journal of Consumer Behaviour. 16:577-590
The objective of this study is to explore whether a “bad” service encounter triggers a consumer's impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish) × 2 (shopping companion: alon
Publikováno v:
Internet Research. 27:2-20
Purpose Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine the effects of the customer-sales associate relationship, custome
Autor:
Cheng-Chieh Hsiao, Jyh-Shen Chiou
Publikováno v:
Behaviour & Information Technology. 36:269-280
Online collaborative communities become particularly influential in contemporary Internet economy. However, these communities are often characterised by limited liability. Following the perspective of social influence, this study examines the impacts