Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Justus M Munyoki"'
Publikováno v:
International Journal of Management and Leadership Studies. :162-173
This study sought to establish Business Process Reengineering (BPR) strategies used by telecommunication companies in Kenya to enhance their service delivery to gain competitive advantage, and to explore the influence of BPR strategies in the telecom
Autor:
Justus M. Munyoki
Publikováno v:
Customer Service Management in Africa ISBN: 9780429031342
Customer service is today regarded as one of the most important components of marketing. Customer service is about ensuring that the service meets customers’ needs and expectations, which is expressed in terms of customer satisfaction. Through inno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::814df33dccd8e10e9ae95ed08174897d
https://doi.org/10.4324/9780429031342-14
https://doi.org/10.4324/9780429031342-14
Publikováno v:
European Scientific Journal ESJ. 15
The objective of the study was to determine the influence of brand management practices, corporate image, and customer characteristics on customer satisfaction among university students in Kenya. The study was founded on three theories namely: Custom
Publikováno v:
International Business & Economics Studies. 2:p15
This study examined the competitive environment’s moderating effect on the relationship between marketing mix strategies and tour firms’ performance in Kenya. The researcher adopted a descriptive research design and used a survey approach to coll
Publikováno v:
African Journal of Business Management. 9:521-530
This study focuses on the concept of customers’ complaining behaviour in the mobile telephone company sector. The mobile telephone company in Uganda is competitive and being a service sector, it is complex in nature. A descriptive cross-sectional s