Výsledky vyhledávání - "Justino, Luís Miguel de Jesus Simões"

A internacionalização da Proóptica para Marrocos como forma de melhorar a competitividade da empresa

Autor: Justino, Luís Miguel de Jesus Simões

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

A globalização tem contribuído de maneira fundamental para acelerar o processo de internacionalização das empresas e consequentemente da sua competitividade. As empresas que não possuem capacidade competitiva são substituídas pelas mais efici

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5a9e9b445cd365bc712df0e577598cbb
https://hdl.handle.net/10071/3792

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Marketing plan for workshop and accessories area of proóptica

Autor: Lopes, Joséphine Gaspar

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

JEL: M11 – Production Management; M31 – Marketing Proóptica is a Portuguese company acting in the Optical Market as a distributor of international and national brands of this market. The company acts in four main areas: Frames and Sunglasses; Wo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7bbd2f851af75b38be22910d5a7e74e4

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Hunting the new business ground in China: how to deal with the cross cultural issues in marketing

Autor: Wu, Xiao

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

This thesis is mainly studied and analyzed the cross-cultural management and how to deal with the marketing in the globalization context. The project describes the issues from the perspectives of western firms in China. These reality case-studies are

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1d88c59b79567467f0c0489f01ea82cd
https://hdl.handle.net/10071/6869

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