Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Justine Rapp Farrell"'
Autor:
Jane Machin, Natalie Ross Adkins, Christina Chan‐Park, Elizabeth Crosby, Justine Rapp Farrell, Ann M. Mirabito
Publikováno v:
Journal of Consumer Affairs. 56:1178-1219
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb4db951d62a64393f76f761ad728042
https://doi.org/10.1111/joca.12469
https://doi.org/10.1111/joca.12469
Autor:
Anne Hamby, Justine Rapp Farrell
Publikováno v:
Journal of Consumer Affairs. 56:1375-1391
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5705dc4441aa63457f2fc418b81d2302
https://doi.org/10.1111/joca.12460
https://doi.org/10.1111/joca.12460
Autor:
Jane E. Machin, Teri Brister, Robert M. Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L. Holland, Maria Martik, Mark Mulder, Madhubalan Viswanathan, Marie A. Yeh, Ann M. Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins
Publikováno v:
Journal of Consumer Marketing. 39:569-578
Purpose The purpose of this paper is to inspire research at the intersection of marketing and mental health. Marketing academics have much to offer – and much to learn from – research on consumer mental health. However, the context, terminology a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d1b57e1edfd2ff58a4763a879ce3b58
https://doi.org/10.1108/jcm-02-2022-5212
https://doi.org/10.1108/jcm-02-2022-5212
Publikováno v:
Journal of Advertising Research. 62:35-48
Recent years have seen a significant increase in influencer advertising, a strategy applied to drive brand awareness and purchase by leveraging everyday opinion leaders on social media. Although a growing body of research focuses on what makes influe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3477aff21f0d43100b05e7d7e1b0ba59
https://doi.org/10.2501/jar-2021-017
https://doi.org/10.2501/jar-2021-017
Autor:
Colin Campbell, Justine Rapp Farrell
Publikováno v:
Business Horizons. 63:469-479
Influencer marketing is the practice of compensating individuals for posting about a product or service on social media. Influencer marketing is on the rise, and many marketers now plan either to start using influencers or to increase their use of th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5696f42eab982252a6db069eea45374
https://doi.org/10.1016/j.bushor.2020.03.003
https://doi.org/10.1016/j.bushor.2020.03.003
Autor:
Justine Rapp Farrell, Bradley J. Bond
Publikováno v:
Sexuality & Culture. 24:1432-1442
Heterosexual participants browsed a digital magazine containing advertisements featuring gay males before completing a questionnaire measuring ad appeal and consumer behavioral intentions related to the advertised brands immediately after exposure. P
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92798b6bf566476a3281a54cc16c7434
https://doi.org/10.1007/s12119-019-09692-6
https://doi.org/10.1007/s12119-019-09692-6
Autor:
Justine Rapp Farrell, Bradley J. Bond
Publikováno v:
Journal of Advertising Research. 60:208-221
This study examines the behavioral intentions of heterosexual and lesbian, gay, and bisexual (LGB) consumers following exposure to advertising featuring heterosexual or LGB imagery. Results indicated that viewing advertisements congruent with partici
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18478f167bbd3e742b671b03620e315c
https://doi.org/10.2501/jar-2019-026
https://doi.org/10.2501/jar-2019-026
Publikováno v:
Journal of Business Research. 100:410-420
Individuals with mental disorders (MD) not only struggle with functional impairment; they must also manage the stigma accompanying their diagnosis. In this research we explore the role of the marketplace as a resource to help consumers cope with MD-r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1628ddccc04bfed1d3681d794d4d44eb
https://doi.org/10.1016/j.jbusres.2018.12.028
https://doi.org/10.1016/j.jbusres.2018.12.028
Autor:
Ronald Paul Hill, Justine Rapp Farrell
Publikováno v:
Journal of Consumer Affairs. 52:770-791
Scholarship involving impoverished consumers and consumption is an important part of consumer research on well‐being. Investigations have looked at domestic (US) poverty as well as its global manifestations at the base of the pyramid. Together they
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea0bff7c5997bbe11acae6b16339de42
https://doi.org/10.1111/joca.12183
https://doi.org/10.1111/joca.12183