Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Justin Beneke"'
Publikováno v:
Acta Commercii, Vol 11, Iss 1, Pp 75-87 (2011)
Research Statement: With an increase in competition within the South African property sector, real estate agencies need to ensure that their channels are as effective as possible. Using the Internet and mobile technologies represents a new means to r
Externí odkaz:
https://doaj.org/article/58d60e7a688646e083f5e68376b4aa51
Publikováno v:
Journal of Research in Marketing and Entrepreneurship, 2015, Vol. 17, Issue 2, pp. 165-192.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRME-05-2015-0030
Autor:
Justin Beneke, Natalia Zimmerman
Publikováno v:
Journal of Consumer Marketing, 2014, Vol. 31, Issue 4, pp. 301-311.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-12-2013-0801
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 18:90-108
Purpose This study aims to consider the impact of market orientation and learning orientation on organisational performance in the context of small- and medium-sized enterprises (SMEs) in Cape Town, South Africa. SMEs play a vital role in developing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::696994b19478421416f46f168e554272
https://doi.org/10.1108/jrme-06-2015-0033
https://doi.org/10.1108/jrme-06-2015-0033
Autor:
Justin Beneke
Publikováno v:
Journal of Food Products Marketing. 23:668-682
This article presents an overview of private label brands (PLBs) by considering both the status quo and emergent trends in this sphere. The initial focus is profiling private labels in the country of South Africa, with developments from abroad then b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54664ea70cdab617d9e5778f8a92d2e8
https://doi.org/10.1080/10454446.2015.1048032
https://doi.org/10.1080/10454446.2015.1048032
Autor:
Justin Beneke
Publikováno v:
Journal of Business & Retail Management Research. 12
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91018694b08341f0d70c4709684b500c
https://doi.org/10.24052/jbrmr/v12is02/bpacacsosbcipatuk
https://doi.org/10.24052/jbrmr/v12is02/bpacacsosbcipatuk
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 26:171-201
This study investigated the effect that negative online customer reviews have on brand equity and purchase intention. This research examined the influence of negative electronic word of mouth (eWOM) on brand equity, as influenced by customer review q
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0563b83d9b63e7a3f4dc233f4e51987f
https://doi.org/10.1080/09593969.2015.1068828
https://doi.org/10.1080/09593969.2015.1068828
Publikováno v:
African Journal of Business Management. 9:212-222
There is a worldwide trend toward loyalty marketing, and companies are implementing loyalty strategies aimed at cultivating strong relationships with their customers. Due to this increased importance and relevance that is attached to loyalty programm
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f0bc81fb2bfd131484731d9229ff5cfc
https://doi.org/10.5897/ajbm2014.7670
https://doi.org/10.5897/ajbm2014.7670
Autor:
Justin Beneke, Emma Trappler
Publikováno v:
British Food Journal. 117:485-505
Purpose – This study examined the influence of supermarket brand name on the perceived quality of its private label merchandise. The purpose of this paper is to determine whether the fascia brand of a retail chain has the power to positively or neg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b32e493023c20fc86793eabd11f5e23
https://doi.org/10.1108/bfj-06-2014-0192
https://doi.org/10.1108/bfj-06-2014-0192
Publikováno v:
International Journal of Retail & Distribution Management. 43:43-62
Purpose– Establishing and/or developing a portfolio of private label brands (PLBs) is a strategic imperative for most retail chains. The purpose of this paper is to construct, and validate, a holistic conceptual model to investigate the effect of p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bfdbbecb161bbdf91de4961bb4a2b67
https://doi.org/10.1108/ijrdm-09-2013-0175
https://doi.org/10.1108/ijrdm-09-2013-0175