Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Junyun Liao"'
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
IntroductionConsumers’ adoption behavior is critical to the success of new products, but the effects of brand communities on new product adoption have rarely been investigated. In this study, we draw on network theory to examine how consumer partic
Externí odkaz:
https://doaj.org/article/2a8dd5ce32d14c11a368a84aced071e9
Publikováno v:
Frontiers in Psychology, Vol 13 (2023)
IntroductionParticipating in multiple competing brand communities simultaneously is common for consumers, which brings challenges for companies to manage brand communities and build strong brand-consumer relationships. Although previous studies have
Externí odkaz:
https://doaj.org/article/d16a694f2fea4eb9bf6879d2f60200ad
Autor:
Jiada Chen, Junyun Liao
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Live streaming commerce as a popular marketing method has attracted wide attention, but little is known about why consumers continue to watch live streaming. To fill this research gap, this study draws on social presence theory to examine the impact
Externí odkaz:
https://doaj.org/article/bde75cda9791433185123b8cf6318511
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
This article is dedicated to examine the impact of social exclusion (i.e., being rejected, isolated, excluded or ignored by other individuals or groups in society) on consumers’ intention of green consumption. Based on Costly Signaling Theory, thre
Externí odkaz:
https://doaj.org/article/f5d6c7f361894e1a91fd20d091441823
Publikováno v:
Journal of Research in Interactive Marketing. 17:434-452
PurposeThis paper aims to explore whether or not and how brand community supportive climates (information- versus emotion-supportive climates) have an impact on consumer-to-consumer helping behavior.Design/methodology/approachA survey of users of cel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7f5067193fe1d840d407da69f4d10f5
https://doi.org/10.1108/jrim-03-2022-0069
https://doi.org/10.1108/jrim-03-2022-0069
Autor:
Xuebing Dong1 dongxuebing116@sina.com, Junyun Liao2 haoyueshan@foxmail.com, Yaping Chang3 cypnew@163.com, Run Zhou1 Zhourun_zz@163.com
Publikováno v:
Journal of Electronic Commerce Research. 2022, Vol. 23 Issue 4, p207-222. 16p.
Autor:
Junyun Liao, Cleopatra Veloutsou
Publikováno v:
Psychology & Marketing. 40:431-454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3af4338f2854fe19ed22b5da8b88b548
https://doi.org/10.1002/mar.21782
https://doi.org/10.1002/mar.21782
Publikováno v:
Current Issues in Tourism. 26:184-198
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::324785e76bfc7a336ed07f96a5752a66
https://doi.org/10.1080/13683500.2022.2117594
https://doi.org/10.1080/13683500.2022.2117594
Publikováno v:
Information Technology & People. 36:1626-1644
PurposeRecent years have witnessed the popularity of social free sampling (SFS). That is, firms on social commerce platforms (e.g. Amazon Vine and Pconline Try) offer free sample products for consumers' applications, and the selected applicants are r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c11f7e3d968456fd56264a84a011b3df
https://doi.org/10.1108/itp-11-2021-0867
https://doi.org/10.1108/itp-11-2021-0867
Publikováno v:
Internet Research.
PurposeThis study explores whether and how four main factors of short-branded video content (content matching, information relevance, storytelling and emotionality) facilitate consumer engagement (likes, comments and shares), as well as the moderatin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::265f1247c1cbd60c600c267bd17dc825
https://doi.org/10.1108/intr-02-2022-0121
https://doi.org/10.1108/intr-02-2022-0121