Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Junlan Ming"'
Publikováno v:
International Journal of Web Information Systems. 17:300-320
Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c0947badbfa25bb2cea09ee2da386e1
https://doi.org/10.1108/ijwis-02-2021-0012
https://doi.org/10.1108/ijwis-02-2021-0012
Publikováno v:
Journal of Business Strategy Finance and Management. 2:44-55
This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are awar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f33271b1dea50f1ac91f4bb176e8cc95
https://doi.org/10.12944/jbsfm.02.01.06
https://doi.org/10.12944/jbsfm.02.01.06